#Technologyhabits

A growing addiction to short-form online videos is literally changing the way our brains work, according to new research published in the journal NeuroImage and highlighted in a recent Forbes analysis. As bite-sized, attention-grabbing content becomes the norm across platforms such as TikTok, Instagram Reels, and YouTube Shorts, psychologists and neuroscientists warn that the trend has significant implications for cognitive health—particularly among Thai youth and young adults who are some of the most avid users of these platforms in Southeast Asia.

Heavy use of short-form videos is reshaping how the brain processes information, according to new findings in NeuroImage. As TikTok, Instagram Reels, and YouTube Shorts dominate feeds, clinicians warn of cognitive and behavioral effects—particularly for Thai youth and young adults who are among Southeast Asia’s most active users.

Thailand mirrors a global trend toward ultra-brief content. From recipes to breaking news, creators race to grab attention with quick, engaging clips. The term “brain rot,” coined by Gen Z, gained academic attention after being named Oxford University Press’s Word of the Year for 2024. Researchers say constant scrolling can affect thinking, judgment, and daily functioning.