#ThaiCommunities

Communal narcissism is a subtle form of self-interest dressed as selfless community work. In this pattern, individuals appear deeply involved in volunteer efforts and charitable causes, yet their main aim is to gain attention and admiration as the community’s “pillar.”

Experts describe communal narcissism as a subtype where genuine empathy is lacking. The motivation centers on public validation and the esteem that comes with portraying oneself as exceptionally caring and moral. This concept builds on the work of social psychologist Jochen Gebauer and is further explored by researchers who note its less overt, yet still self-promoting, nature.

Recent studies and expert analyses have shed light on a lesser-known form of narcissism termed “communal narcissism.” Unlike the typical narcissist, who flaunts their personal successes and entitlement, communal narcissists are characterized by their apparent involvement in community and altruistic efforts. However, their primary motivation lies in the attention and recognition they receive as perceived “pillars” of the community.

Communal narcissism, as articulated by Hannah Alderete, a licensed mental health counselor, is a subtype where individuals appear deeply involved in community involvement but lack genuine empathy or care for others. They thrive on the validation and esteem garnered from portraying themselves as the most caring, helpful, or moral individuals within their community. This form of narcissism emerged from the work of social psychologist Jochen Gebauer and is noted for being less overt yet still driven by self-aggrandizing motives.