#ThaiEconomy

Leisure travel is set to become a $15 trillion powerhouse by 2040, according to a landmark study by Boston Consulting Group (BCG), signaling an era of unprecedented opportunity—and challenge—for airlines, hotels, and tour operators worldwide. The report forecasts that the sector will triple in value from $5 trillion in 2024, driven by shifting demographics, fresh travel motivations, and groundbreaking use of digital technology in planning and experiences. These profound shifts carry particularly significant ramifications for Thailand, an established tourism hub in Asia primed to benefit—and compete—in this new global travel order.

The rapid rise of artificial intelligence across industries has triggered waves of anxiety and anticipation among workers worldwide, including in Thailand. A recent investigation into global tech sector layoffs and the evolving job landscape makes clear that artificial intelligence is not only changing the future of work—it is accelerating its arrival. With major global players citing AI as both a reason for workforce cuts and a driver of new opportunities, the question for Thai readers is urgent: will AI replace you, or take you to the next level?

A rapidly advancing world of artificial intelligence (AI) has left many wondering: will machines make human jobs obsolete? A new analysis published in The Conversation, led by experts in technology and public policy, argues the answer isn’t a simple yes or no. Instead, the future of AI-driven job disruption depends on four key advantages the technology has over humans: speed, scale, scope, and sophistication—a framework that could guide businesses, workers, and societies in understanding where AI is most likely to replace or reshape human work (The Conversation).

A new wave of social science research suggests that demographic inertia among older consumers, the pitfalls of chasing trendy college majors, and even political gerrymandering are subtly but powerfully influencing business and education landscapes worldwide, with clear implications for Thailand. Recent studies highlighted in a Boston Globe summary raise concerns about Thailand’s entrepreneurial future, university graduates’ career paths, and the role of psychological traits in shaping academic debates.

Thailand, like many developed economies, is fast becoming a “super-aged” society. By 2024, over 20% of Thais were aged 60 or older, a proportion forecast to climb further in the coming decades World Bank. According to a May 2025 National Bureau of Economic Research report by University of Pennsylvania economists, this shift has much more than just social policy implications—it may also chill the prospects for new businesses. Their findings: older consumers are less willing to try new brands and products, leading to fewer startups and less competition in markets with aging customer bases (Bornstein, G., “Entry and Profits in an Aging Economy: The Role of Consumer Inertia,” NBER, May 2025).

Asia has soared to the top of travelers’ wishlists this summer, accounting for more than half of the season’s most popular destinations, according to a recent report highlighted by CNBC. As worldwide travel rebounds in the post-pandemic era, industry data signal a growing preference for Asian hotspots, reflecting shifting tourism trends, evolving traveler demographics, and renewed cultural curiosity.

Heightened demand for Asian destinations is particularly significant for Thai readers, as Thailand’s tourism industry is both a direct participant in and a beneficiary of this global pattern. The rebound underscores the resilience of Asian tourism sectors and brings renewed opportunities and challenges for Thailand as it competes for international arrivals and seeks to rejuvenate its domestic travel economy.

Employee burnout, a phenomenon once considered a personal struggle, is now recognized as a crisis that threatens business productivity and the broader economy, with recent studies estimating that companies are losing millions each year due to lost productivity, increased absenteeism, and higher turnover. The urgency for leaders to act has never been higher as organizations in Thailand and around the world face growing pressure to address this silent epidemic and implement effective solutions (Forbes).