#ThaiFDAGuidance

Thailand is witnessing a rapid rise in dietary supplements sold in Bangkok pharmacies and online. The growth mirrors a global wellness trend and reflects rising urbanization, digital marketing, and a growing middle class seeking proactive health options. This piece analyzes the market dynamics, health realities, and implications for Thai consumers and policymakers.

Globally, a large share of adults uses supplements daily, contributing to a multibillion-dollar industry with thousands of products. In Thailand, the nutritional supplement sector surpassed US$4.1 billion in 2024 and is projected to reach about US$5.5 billion by 2030, according to industry analysts. The momentum is driven by convenience, accessibility, and a desire to support preventive health alongside traditional medicine and nutrition.

Dietary supplements have become an omnipresent feature of modern wellness culture, with shelves in drugstores, supermarkets, and online platforms crowded by an ever-expanding array of vitamins, minerals, probiotics, and herbal extracts. While the United States remains a major hub of the supplement industry, this rapid growth is mirrored in Thailand, where the sector has seen unprecedented expansion over the past decade. This news report investigates the forces powering the supplement surge, the health realities behind the claims, and what these trends mean for Thai consumers, health regulators, and policymakers.