#Thailandonline

A global shift in travel behavior is reshaping the industry as extreme heat and wildfires push travelers toward cooler, quieter destinations during peak summer. This growing “coolcation” trend signals a lasting change in how climate change affects destination appeal, creating a strategic opportunity for Thailand to diversify its tourism portfolio while enhancing climate resilience.

Thailand’s tourism sector, which welcomes tens of millions of international visitors each year, stands to gain from this transformation. By adapting to climate-driven demand, the country can promote sustainable, year-round tourism that supports communities and reduces vulnerability to climate shocks.

A new study highlights sharp contrasts in travel prices for 2025, with Iceland identified as the most expensive destination and Thailand standing out as a budget-friendly option for global visitors. The findings show how currency shifts and inflation shape vacation budgeting for Thai travelers and Southeast Asian visitors.

Researchers from The Forex Complex, summarized for Travel + Leisure, analyzed 19 popular destinations by looking at daily spend on lodging, transport, and meals, along with local inflation and currency movements against the US dollar. In Iceland, 5.5% inflation has driven up prices for hotels, food, and transportation, making trips more costly for inbound travelers even before airfare.