#ThaiMassage

In major Thai cities, wellness trends are evolving rapidly as people seek relief from stiffness, chronic pain, and sedentary work. A growing curiosity about assisted stretching—popular in places like Los Angeles—poses questions for Thai readers: what exactly is a “flexologist,” and does this approach offer real benefits beyond DIY stretches and foam rollers common in home routines?

Assisted stretching has moved from elite therapy to mainstream studios. In the United States, brands like StretchLab have expanded to hundreds of locations, attracting office workers, seniors, and athletes alike. Sessions are typically one-on-one and led by trained practitioners who guide stretches targeting muscles and fascia to improve mobility and reduce discomfort. While this model is new to Thailand, it resonates with a long-standing local appreciation for bodywork and mobility.

The streets of Los Angeles are increasingly dotted with signs for dedicated stretching studios like StretchLab, Stretch Zone, and StretchMed, part of a nationwide wellness trend fueled by the promise of improved flexibility, pain relief, and athletic recovery. But the growth of so-called “flexology” and the rise of professional “flexologists” has left many wondering whether this new hands-on approach to stretching is worth the hype—and what it actually offers beyond the DIY foam rollers and home routines so familiar to fitness enthusiasts in Thailand and abroad (latimes.com).

A growing body of science is shining a light on a deep-seated muscle—the psoas—that many people overlook. Once dismissed as obscure, the psoas is now recognized by medical professionals and physical therapists as essential for core stability, movement, and even stress management. This shift could reshape rehabilitation, exercise, and everyday health, with meaningful implications for Thailand where sedentary lifestyles and back pain are increasingly common.

The psoas lives deep in the abdomen, linking the spine to the femur as it threads through the pelvis. It powers basic actions like walking, standing, and sitting, and acts as a shock absorber for the lower spine. Yet it remains largely unseen, earning its label as the “most important muscle you don’t know.” When the psoas tightens or weakens—often from extended sitting or limited movement—it can drive back pain, posture problems, and even digestive discomfort. A senior physiotherapist at a leading Bangkok hospital notes that the psoas is the primary hip flexor and stabilizer; when it shortens, pain can radiate beyond the lower back to other parts of the body.

A growing body of research has drawn attention to a little-known yet crucial muscle deep within the human body—the psoas. Often overshadowed by more well-known muscles, the psoas is now being recognized by medical professionals and physical therapists as instrumental to core stability, movement, and even mental well-being, according to recent coverage by Literary Hub. Understanding its role may change long-standing approaches to rehabilitation, exercise, and health maintenance, with potential benefits for millions, including those in Thailand where sedentary lifestyles and chronic back pain are increasingly common.