#Thaitea

Thai tea is taking China by storm this summer, evolving from a traveler’s delight into a social media sensation with millions of views on platforms like Douyin and RedNote. A standout highlight is Thai Cheese Tea from major brand YAKE & YASI, which topped 200,000 cups in three weeks. This surge signals more than a trend; it points to evolving consumer patterns with meaningful implications for Thai businesses, exporters, and the global image of Thailand’s food and beverage culture.