#Thaiyouth

Thailand’s young generation confronts an invisible epidemic as excessive digital consumption fundamentally alters brain structure and function, creating widespread cognitive decline that educators, parents, and health officials across the kingdom can no longer ignore. Revolutionary neuroscience research demonstrates that prolonged exposure to social media, gaming, and superficial online content produces measurable deterioration in memory, critical thinking abilities, and emotional regulation among adolescents and young adults. This phenomenon, recently dubbed “brain rot” and selected as Oxford’s Word of the Year 2024, represents far more than generational anxiety—it signals a genuine neurological crisis threatening Thailand’s educational achievements and economic competitiveness.

A wave of digital overload is sweeping through the world’s youth, and Thailand is no exception. Recent neuroscience research reveals that excessive social media, gaming, and screen time can harm memory, impair critical thinking, and leave young people feeling fatigued, unfocused, and emotionally detached. As Thais of all ages spend more time glued to screens, new findings provide urgent insights—and practical steps—to guard our brains in the digital age.

The term “brain rot,” notably named Oxford’s Word of the Year 2024, has rapidly entered global consciousness to describe the subtle yet significant meltdown of cognitive capacities linked to the overconsumption of digital content, particularly that which is superficial or emotionally distressing. For Thai society—where mobile internet penetration is among Asia’s highest and app-based lifestyles are ubiquitous—the risk and reality of this phenomenon present far-reaching implications for education, mental health, and even national productivity.

A quiet crisis is unfolding in Thailand as heavy daily screen time reshapes the brains of many young people. New neuroscience research connects prolonged exposure to social media, gaming, and endless online content with measurable declines in memory, reasoning, and emotional regulation among adolescents and young adults. While some headlines sensationalize the term “brain rot,” the underlying message is clear: digital overload is affecting learning, behavior, and well-being across the country.

Casual dating is on the rise among young adults worldwide, including in Thailand. Friends with benefits, or FWB, promises companionship with occasional intimacy. But experts warn these arrangements are rarely risk-free, emotionally complex, and unpredictable even with trust and clear plans at the start.

FWB has become a social phenomenon echoed in Western discourse and increasingly among urban Thai youth. In Bangkok and major cities, dating apps, media narratives, and shifting attitudes toward intimacy shape how young people view casual connections. For parents, teachers, and health professionals, understanding both the appeal and potential pitfalls is essential to support youths navigating today’s dating landscape.

In a striking reversal of expectations shaped by decades of sexual liberation, new research reveals that Generation Z is experiencing what experts call a “sex recession” — with fewer young people engaging in intercourse than ever before. Recent findings shed light on the underlying causes and cultural anxieties fueling this unexpected trend, raising questions about the future of relationships, intimacy, and sexual well-being among Thailand’s youth and their global peers.

A quiet shift is unfolding among Thai youths and around the world: Generation Z appears to be having fewer sexual experiences by the same life stage as previous generations. For Thai readers, the trend intersects with local concerns about relationships, online culture, and overall well-being. Researchers describe a complex mix of social, psychological, and technological factors shaping intimate life in the digital age.

Across markets, data suggest Gen Z is engaging less in sexual activity at comparable ages. A synthesis by a leading health journalist draws on conversations with more than 100 people under 30, showing that it is not a lack of desire but a network of pressures shaping behavior. Many young people feel overwhelmed by online media and social expectations, leaving them uncertain about real-life intimacy.

A viral trend called “I Grieve Different” has surged across TikTok, Instagram, and YouTube, prompting Thai families to consider how social media shapes teen mental health. Experts say the trend can provide a space for young people to express grief, but it also risks normalizing unhealthy behaviors if not approached with care.

The movement traces its origins to Kendrick Lamar’s 2022 track United in Grief, yet it now spans much more than music. Across Thailand and beyond, youths post stylized videos about personal loss, body image pressures, anxiety, and relationships with food or exercise. The core message is that grief is a personal experience, sometimes misunderstood by others. Mental health concerns are rising globally, including in Thailand, where adolescents report increased anxiety and depressive symptoms. Data from Thailand’s Ministry of Public Health shows growing mental health challenges among young people, underscoring the need for informed discussion and support.

A viral social media trend known as “I Grieve Different” is captivating young audiences across TikTok, Instagram, and YouTube, raising both alarm and hope among mental health professionals and educators. While the trend offers young people a space to explore their feelings of loss and struggle, it has also sparked fresh concern among experts about whether social media is fueling unhealthy behaviors and distorting the realities of mental health—especially among teens. For Thai families navigating the digital era, understanding the impact of such trends has never been more important.

A new trend is sweeping across South Korea’s youth: personality tests based on the concepts of testosterone and estrogen, labelled as ‘teto’ and ‘egen’, are becoming the latest markers of identity and compatibility, especially among young singles. This hormone-inspired typology is rapidly nudging aside the long-dominant MBTI as the go-to tool for self-understanding, social interaction, and even dating decisions—a phenomenon already echoed by pop culture and social media, and increasingly stirring discussion among experts.

A rapid trend from Korea is reshaping how young people think about identity and compatibility. A 28-question test based on hormonal cues, known as the teto-egen typology, has become a popular shorthand in conversations, dating, and online communities—outpacing MBTI in everyday discussions. The wave has extended into pop culture, fueling debates among educators and researchers alike.

In teto-egen, people are categorized by energy type and interpersonal style. The system identifies four archetypes: teto men who are athletic and bold; egen men who are gentle and appearance-conscious; teto women who are expressive and outgoing; and egen women who are reserved and traditionally feminine. Many youths use these labels to gauge potential romantic compatibility from blind dates to discussions about celebrities. A major Southeast Asian study notes that millions have engaged with these archetypes on Korean personality platforms.

A growing addiction to short-form online videos is literally changing the way our brains work, according to new research published in the journal NeuroImage and highlighted in a recent Forbes analysis. As bite-sized, attention-grabbing content becomes the norm across platforms such as TikTok, Instagram Reels, and YouTube Shorts, psychologists and neuroscientists warn that the trend has significant implications for cognitive health—particularly among Thai youth and young adults who are some of the most avid users of these platforms in Southeast Asia.

Heavy use of short-form videos is reshaping how the brain processes information, according to new findings in NeuroImage. As TikTok, Instagram Reels, and YouTube Shorts dominate feeds, clinicians warn of cognitive and behavioral effects—particularly for Thai youth and young adults who are among Southeast Asia’s most active users.

Thailand mirrors a global trend toward ultra-brief content. From recipes to breaking news, creators race to grab attention with quick, engaging clips. The term “brain rot,” coined by Gen Z, gained academic attention after being named Oxford University Press’s Word of the Year for 2024. Researchers say constant scrolling can affect thinking, judgment, and daily functioning.

A recent Social Hackathon in Thailand brought together young people from across the country to practice synodality in a practical, collaborative setting. This initiative, inspired by the Catholic Church’s synodal approach, gives Thai youth a hands-on venue to brainstorm, solve problems, and build community—reflecting broader trends in civic participation and digital engagement among Southeast Asian youth.

Synodality centers on dialogue, shared discernment, and collective decision-making. Adapting these principles to a secular, youth-focused context, the event encourages teams to co-create solutions for real societal challenges. For Thai youth, who often have limited direct channels into civic processes, such platforms foster inclusion, agency, and leadership. Data from Thailand’s Ministry of Public Health and international partners highlight the need for youth involvement in shaping education and social policy, including digital literacy and community health initiatives.

As Thailand’s youth increasingly turn to their screens for social connection and self-expression, new research reveals a troubling link between excessive smartphone and social media use and the surge in mental health problems among young people. National statistics and leading academic studies confirm that anxiety, depression, eating disorders, and even suicidality are rising at alarming rates, raising urgent questions about how Thai society can protect its next generation from what experts call a digital health emergency.

A new wave of research shows Thailand’s Gen Z spends long hours online, and heavy screen time is linked to anxiety, depression, eating disorders, and even suicidality. Thai researchers and national statistics converge on a critical question: how can communities shield the next generation from a digital health emergency?

An influential editorial, Saving Our Kids from Scrolling to Death, highlights how smartphones and online platforms shape today’s youth. This view aligns with international findings and Thailand’s own data, underscoring a global shift with local consequences.

A new dating trend dubbed “cookie jarring” is drawing strong reactions from both relationship experts and young people experiencing the practice firsthand, with many labeling it “disgusting” and “gross.” This phenomenon, which involves dating multiple people at once while keeping some as backup options, is reportedly on the rise among younger generations navigating the complexities of modern romance.

In recent years, the dynamics of dating have shifted as digital technology and social media make it easier than ever to connect with potential partners. “Cookie jarring” describes a scenario where an individual, uncertain about their primary relationship, keeps a secondary person metaphorically “in the cookie jar”—available as an emotional or romantic backup should their main interest fail to pan out. According to leading relationship experts cited in a New York Post report, this trend is creating emotional turmoil and confusion for those left in the backup role, eroding trust and self-esteem for those caught in its snare.

Dating culture is evolving quickly, and a troubling trend called cookie jarring has sparked strong reactions among experts and young people. Many describe the behavior as distasteful and harmful to emotional well-being. Cookie jarring involves dating multiple people at once while keeping others as backups, undermining trust and self-esteem.

Digital dating makes connection easier, but cookie jarring uses a secondary option while a primary relationship might falter. Research and commentary note that this can create confusion and emotional turmoil for those kept in reserve. The practice contributes to a sense of instability in contemporary romance, especially among younger dating-app users.

New research shows today’s children connect with antiheroes who wrestle with trauma and doubt, not flawless saviors. This shift signals a broader change in how pop culture shapes Thai youth, as stakeholders weigh the implications for values, resilience, and mental health.

Across global media, the portrayal of heroes has grown more nuanced. Thai parents, educators, and policymakers are considering how imperfect protagonists influence children’s understanding of courage, responsibility, and justice. In the latest discussion highlighted by a science publication, young audiences increasingly relate to characters who struggle rather than embody perfect virtue. Research by respected institutions now points to a need for critical dialogue between families and schools about what these stories teach.

As superheroes shed their perfect, patriotic images and embrace more complex, troubling realities, the lessons they offer young people are shifting—raising new questions for parents, educators, and Thai society about what role pop culture plays in shaping the next generation. The latest research and commentary, highlighted in a recent article from Scientific American, detail how today’s children resonate less with flawless heroes like Superman and more with antiheroes struggling with their own traumas, reflecting a broader transformation not only in Hollywood but within youth culture worldwide (Scientific American).

A groundbreaking study published in Biological Psychiatry: Cognitive Neuroscience and Neuroimaging has revealed that testosterone significantly increases men’s sensitivity to social feedback, reshaping how they experience moment-to-moment self-esteem. The findings promise fresh insights for understanding self-worth, mental health, and social behavior, with potential implications for treatment approaches that resonate in Thai society and beyond (psypost.org).

A team of international scientists set out to unpack testosterone’s intricate role in influencing not just the overall sense of self-worth—what psychologists call “trait self-esteem”—but the more fleeting, variable feelings of self-value known as “state self-esteem.” The research matters deeply for Thai readers, as cultural norms around masculinity, social acceptance, and mental health coverage intersect with emerging scientific understanding, and because mental health struggles linked to low self-esteem, especially among young men, are increasingly noted across Thailand (WHO).

A new study in Biological Psychiatry: Cognitive Neuroscience and Neuroimaging shows that testosterone makes young men more responsive to social feedback. Positive reactions boost self-esteem more, while negative feedback causes sharper declines. The research highlights how biology and social context interact to shape mood and behavior, with potential relevance for mental health strategies in Thailand.

Researchers recruited 120 healthy men aged 18–26 in a double-blind, placebo-controlled trial. After applying testosterone gel or a placebo, participants waited to reach peak hormone levels and then completed a realistic social-evaluation task. They crafted profiles that 184 supposed strangers would review, receiving a mix of approval, disapproval, and neutral feedback. In reality, feedback was pre-programmed to test responses to different social signals.

A new scientific study has provided alarming evidence that acute sleep deprivation significantly impairs attention and cognitive processing, particularly in high-performance athletes. Published in the journal Neuroscience, the study focused on table tennis players in China and found that 36 hours without sleep resulted in slower reaction times, decreased attention, poorer processing capacity, and measurably weaker connections between key regions of the brain PsyPost summary.

This news is especially pertinent as Thailand faces increasing concerns over insufficient sleep among its youth and working-age adults. In a country where late-night study habits, long work hours, and a vibrant nightlife culture are common, the consequences highlighted by this research go far beyond sporting performance—they apply to students, office workers, shift employees, and anyone who regularly sacrifices restful sleep.

New scientific findings show that acute sleep deprivation sharply impairs attention and cognitive processing, with notable effects on high-performance athletes. Researchers published in a neuroscience journal examined table tennis players in China and found that 36 hours without sleep slowed reaction times, reduced attention, and weakened brain connectivity between key regions. Thai readers should note the broader implications for students, office workers, and shift staff who routinely sacrifice rest.

In Thailand, concerns over insufficient sleep are rising among youth and adults. Late-night study routines, long work hours, and a lively nightlife culture all contribute to sleep gaps that extend beyond sports performance. The study’s implications touch daily life—from classroom focus to workplace productivity and road safety.

ChatGPT, the AI assistant from OpenAI, has emerged as an unofficial “therapist” for millions of Gen Z users on social media. Thai youth increasingly seek digital support for mental health, prompting hope and caution among experts and officials about AI as a substitute for professional counseling. The trend is global, with local online communities watching its impact closely.

This phenomenon is about more than viral videos. In March 2025, millions of TikTok posts explored ChatGPT as a therapist. Data from popular outlets show that AI-powered support has become a widely discussed topic among younger generations worldwide, including in Thailand, where smartphones are common and privacy concerns shape how young people seek help. Many Thai students face barriers to traditional services—stigma, cost, and provider shortages—making AI chatbots seem like an accessible first step for emotional support, stress management, and self-reflection.