#Tiktokhealth

A new digital grassroots movement is gaining momentum on American college campuses, where students, inspired by social media and a growing distrust of mainstream nutrition advice, are rejecting ultra-processed foods, plastics, and so-called “forever chemicals” in favor of a “crunchy,” whole foods lifestyle. As reported in a recent New York Post feature, this subculture—previously confined to niche communities—has found energised new leaders among young people broadcasting their holistic health crusades on TikTok.

A growing online conversation among university students in the United States is reshaping how young people think about food. Inspired by social media and a skepticism toward traditional nutrition guidance, some students are embracing a “crunchy” lifestyle that favors whole foods, reduced reliance on plastics, and concerns about forever chemicals. These conversations have spread through TikTok, drawing new leaders into a broader debate about what constitutes healthy eating.

Young influencers are using short videos to question campus dining norms, share homemade meals, and promote alternatives to ultra-processed foods. They emphasize ingredient literacy, self-care, and a preference for natural products. Health coaching and personal discovery play a central role as students seek a sense of identity through dietary choices.