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Southeast Asian students are suddenly at the center of a global tug‑of‑war over talent. Governments from Australia to Norway are rewriting rules and budgets to pull in learners from ASEAN, while Japan, South Korea and Taiwan are rolling out ambitious targets and post‑study work routes to keep students in the region. A new report by DW synthesizes these moves and the intensifying competition for international enrollments, underscoring that Southeast Asia has become the third‑largest source region for outbound students globally. For Thai families weighing where to study, and for Thai universities deciding how to compete, the landscape is changing fast—and in their favor if they act quickly and strategically.

An extraordinary global competition has erupted for Southeast Asian students, transforming international higher education recruitment into a high-stakes diplomatic and economic battleground. Universities across continents are dismantling decades-old admission policies and launching multi-million-dollar campaigns specifically targeting ASEAN learners, recognizing Southeast Asia as the world’s third-largest source of mobile students. This unprecedented shift represents far more than simple enrollment competition—it signals a fundamental realignment of global academic power that positions Thai students and institutions at the center of a transformative opportunity. Recent comprehensive analysis reveals that governments from Australia to Germany are implementing radical policy changes, offering unprecedented scholarships, and creating entirely new pathways designed exclusively for Southeast Asian applicants. For Thai families contemplating international education and Thai universities seeking global partnerships, this moment presents both remarkable opportunities and critical strategic decisions that will shape educational trajectories for the next generation.

A global race to recruit Southeast Asian students is reshaping international higher education. Universities are rewriting admissions norms and launching multi-million-dollar campaigns aimed at ASEAN learners, recognizing Southeast Asia as a major source of mobile students. Thailand stands at the heart of this shift, with Thai families and universities weighing unprecedented opportunities and strategic choices that will shape future study paths.

Policy shifts reflect a realignment in the international education landscape. Australia recently raised its international student cap by nine percent to 295,000 positions and signaled a clear preference for Southeast Asian applicants. Japan aims to host 400,000 international students by 2033, building on purposeful initiatives from national leadership. South Korea plans 300,000 international students by 2027 and extends post-study work rights to three years starting in 2025, creating a generous employment pathway in Asia. Taiwan targets 25,000 foreign students annually, prioritizing Southeast Asian entrants with pathways into industries facing skill gaps. These moves show coordinated national strategies to attract Southeast Asian talent through education-to-employment pipelines that match their economic goals.