#Tourism

A new 2025 safety ranking of Caribbean islands has named Aruba the safest destination for tourists this year, offering Thai travelers a worry‑reduced option for sun, sand and family holidays during the hurricane season. The Caribbean Island Safety Index, compiled by travel analysts at Always All Inclusive, scored islands on U.S. travel advisories, tourist-targeted violent crime, hurricane exposure and emergency healthcare access, producing a composite ranking that places Aruba at the top with a score of 9.3 out of 10. For Thai families and independent travellers considering long‑haul leisure trips, the index highlights practical safety trade-offs between natural disaster risk, on‑the‑ground public safety and medical readiness that should shape destination choice and trip planning.

A widely circulated forecast in early 2025 predicted a sharp slowdown in inbound visitors to the United States that would tip the travel sector into a visible slump and shave billions from the tourism economy. That alarm did not materialise in the way many analysts expected. New analyses of arrival data and travel patterns show a more nuanced picture: short-term falls in some months were offset by stronger-than-expected recovery in other periods, shifts in traveller origin markets and resilience in domestic travel and spending that together blunted the impact of headline pessimism. For Thai readers wondering whether this is a cautionary tale for Southeast Asian tourism or a sign of shifting global travel flows, the story matters because it highlights how fast-changing economic signals, policy choices and traveller behaviour can reshape forecasts — and how Thailand might respond to both opportunity and competition.

Italians are changing their holiday habits this summer.
They are trading long beach stays for cooler mountain breaks.

This shift matters for tourism planners in Thailand.
Thailand relies on beach tourism for jobs and revenue.

The pattern began after intense heatwaves hit Europe this year.
Tourists sought cooler air higher in the Alps and Dolomites (Euronews).

Many coastal businesses reported steep visitor drops in June and July.
Some areas saw visitor numbers fall by as much as 25 percent (Euronews).

Southeast Asia’s post‑pandemic tourism rebound has been powerful but patchy, with major markets returning to roughly 80–100 percent of 2019 visitor levels while showing widely different trajectories this year. The six largest destinations — Thailand, Vietnam, Indonesia, Malaysia, Singapore and the Philippines — together received about 114 million international visitors in 2024, roughly 89 percent of 2019 levels, yet patterns since then point to a region recovering unevenly and, in some cases, cooling again (The Diplomat explainer).

The morning mist lifts from Wat Pho’s golden spires as another stream of international visitors begins exploring Bangkok’s ancient temples. Yet behind these familiar scenes, Thailand’s tourism industry faces a complex reality that mirrors broader challenges across Southeast Asia.

Thailand stands as the region’s undisputed tourism leader, welcoming 35 million international visitors in 2024—a remarkable recovery that outpaces most regional competitors. However, this achievement masks underlying vulnerabilities that could reshape the kingdom’s tourism landscape in 2025 and beyond.

Ora Beach on Seram Island offers turquoise lagoons, dramatic cliffs and near-empty sands that feel like a Maldives getaway for a fraction of the price, yet travel to such places remains slow, costly and logistically tricky — a problem that is keeping many visitors clustered in Bali while smaller islands plead for better connections and investment. ( Want a cheap Maldives-like holiday in Indonesia? The problem is getting there — SCMP )

Why spectacular beaches remain out of reach for most travelers — and what Thailand can learn

Crystal-clear lagoons stretch toward dramatic limestone cliffs at Ora Beach on Seram Island, creating postcard-perfect scenes that rival the Maldives at a fraction of the cost. Yet this Indonesian paradise, like countless similar destinations across the archipelago, remains largely unknown to international travelers due to a fundamental challenge: getting there requires multiple time-consuming transfers that can transform a relaxing beach holiday into a logistical marathon.

A multi-experiment psychology study finds that interacting with autonomous agents that display socio-emotional skills can make people judge those machines as more humanlike — and, worryingly, judge other humans as less human and more acceptable to mistreat. The research, published in the Journal of Consumer Psychology and available via the London School of Economics repository, uses five controlled experiments to show a chain from perceiving emotional ability in AI to lower “humanness” ratings of people, and finally to real choices that disadvantage human workers (e.g., preferring a company linked with poor working conditions or withholding a small donation to support staff) (PsyPost coverage; study PDF; journal record).

Groundbreaking psychological research has uncovered an unsettling paradox at the heart of artificial intelligence development. When machines display emotional intelligence that closely mirrors human capabilities, people begin viewing actual humans as less worthy of compassion and humane treatment. This phenomenon, documented through five rigorous experiments published in the Journal of Consumer Psychology, poses immediate risks for Thailand’s service-dependent economy, where millions of workers rely on human emotional connection for their livelihoods.

Chongqing’s sudden rise from an industrial inland hub to a global “cyberpunk” tourism phenomenon has pushed the sprawling, multilayered “Mountain City” onto international travel radars — driven by neon-lit nightscapes, viral social media clips and big-ticket infrastructure that make it easier than ever for visitors from Southeast Asia to arrive. The city that feels, in the words of one visitor, like “peering into the future” is already seeing inbound arrivals surge: official figures and multiple travel operators report dramatic year-on-year increases in foreign visitors after China’s reopening and visa-policy rollouts, while a newly opened super-hub rail station and a host of curated tours are turning viral feeds into ticket sales and hotel bookings for travellers, including many from Thailand and neighbouring countries (CNN; iChongqing).

Chongqing’s meteoric transformation from obscure industrial center to global tourism sensation represents one of Asia’s most dramatic destination success stories, as the sprawling “Mountain City” leverages its otherworldly vertical architecture, neon-drenched nightscapes, and viral social media appeal to attract unprecedented numbers of international visitors. The megacity that appears, in the words of mesmerized travelers, like “peering into the future” has experienced explosive growth in foreign arrivals following China’s post-pandemic reopening and strategic visa policy liberalization, with official statistics documenting year-over-year increases measured in hundreds of percentage points. Sophisticated infrastructure investments, including the recently unveiled Chongqing East high-speed rail station—one of the world’s largest railway facilities—are converting online fascination into tangible tourist revenue while creating seamless connectivity for Southeast Asian travelers. Most importantly for Thai readers, Chongqing combines short-haul flight accessibility with visa-free entry policies and highly distinctive experiences including monorails threading through residential buildings, cliffside escalators, labyrinthine multilevel streets, and fiery hotpot culture that offers compelling alternatives to traditional Chinese tourism circuits centered on Beijing and Shanghai.

Tourists planning their next getaway may notice rising costs—sometimes in the form of new climate-focused fees attached to hotel stays, ferry tickets, or entry to national parks and protected sites. Far from being just another burden on the traveller’s wallet, a new wave of tourist taxes is reshaping how the tourism industry responds to the escalating climate crisis, aiming to preserve some of the world’s most treasured and vulnerable destinations for future generations.

A catastrophic medical emergency that left an American tourist facing nearly $21,000 in rabies treatment costs after an accidental bat encounter illuminates critical vulnerabilities in Thailand’s own approach to wildlife-related health risks, particularly as the kingdom’s booming eco-tourism industry brings millions of visitors into increasingly close contact with potential rabies vectors. The incident occurred during what should have been a routine stargazing experience in Arizona, when a bat became entangled between the woman and her camera equipment, ultimately flying partially into her mouth and triggering an urgent medical response that revealed how quickly wildlife encounters can transform from memorable moments into life-threatening emergencies requiring immediate, expensive intervention.

A recent case involving an American woman who racked up nearly $21,000 in medical bills after an accidental encounter with a bat while vacationing in Arizona sheds new light on critical gaps in rabies post-exposure care and insurance coverage—issues that hold significance far beyond the United States, including for Thai tourists and local residents alike. The incident, covered by NewsNation, occurred last August when the tourist was photographing the Arizona night sky and a bat became ensnared between her and her camera—eventually flying partially into her mouth. Bats are recognized as primary rabies vectors, sparking an urgent need for immediate medical intervention whenever a bat-human interaction occurs, even if no obvious bite mark is present (NewsNation).

With international travel resuming and the Thai baht under pressure from global headwinds, many Thai holidaymakers are looking for affordable ways to explore the United States. Latest industry research highlights September as a particularly budget-friendly month for US travel, offering significant discounts on flights, accommodation, and attractions. Destinations such as New Orleans, Cleveland, Orlando, Albuquerque, and San Diego feature among the most attractive options for those seeking rich cultural experiences without breaking the bank, according to a recent report by Travel Noire.

In a world where racking up passport stamps is often the measure of travel prowess, a recent feature from VegOut Magazine upends the conversation with a provocative claim: if you’ve truly experienced even one of a select list of 10 transformative cities—including Bangkok, Thailand—you’re more travelled than 95% of people (VegOut Magazine). Departing from the traditional “bucket list” approach, the article recognizes those who immerse themselves in cities that demand curiosity, humility, and a readiness for the unfamiliar—cities “where history still shapes street life and modern ambitions elbow their way in”.

Antarctica, long considered the world’s last great wilderness, is now seeing record numbers of tourists, prompting urgent calls by researchers and policymakers to safeguard the continent before it is “loved to death.” Nearly 125,000 tourists visited Antarctica in the 2023–24 season, according to the latest research published in The Conversation by environmental and policy experts. Projections warn that by the 2033–34 season, visitor numbers could nearly triple, threatening both the continent’s unique ecosystems and the very experience that draws adventurous travelers south.

The pristine silence of Antarctica—Earth’s last great wilderness where penguins outnumber humans and ice sheets hold secrets spanning millennia—faces an unprecedented threat as record-breaking tourist numbers transform the continent into an unlikely destination for adventure-seeking travelers, including growing numbers from Thailand. Nearly 125,000 visitors descended upon the frozen continent during the 2023-24 season, representing exponential growth from just 8,000 annual tourists three decades ago, with projections suggesting numbers could triple to over 350,000 by 2033-34. This remarkable surge threatens to love Antarctica to death through environmental damage that could destroy the very wilderness experience that draws travelers to the world’s most remote continent.

Deep within Bangkok’s labyrinthine alleyways, where the scent of lemongrass mingles with diesel exhaust and golden temple spires catch the morning light, a profound transformation awaits both visitors and residents who dare to look beyond surface impressions. Recent cultural analysis reveals that true travel sophistication—the kind that separates genuine global citizens from mere passport collectors—emerges not from counting destinations but from deep immersion in specific cities that challenge assumptions and reshape worldviews. These ten remarkable urban centers, including Bangkok itself, represent cultural crossroads where history collides with modernity, creating transformative experiences that mark travelers among the world’s most culturally sophisticated explorers.

A new wave of research and expert travel analysis is warning middle-class retirees to think twice before booking expensive, bucket-list vacations to hotspots like Hawaii, Paris, New York, Bora Bora, and Dubai. With average retirement incomes lagging behind wanderlust-driven aspirations, these dream destinations might quickly morph into financial nightmares, underscoring the need for prudent travel planning among Thai retirees and families alike.

The rising trend of retirees allocating a substantial portion of their life savings to travel has been propelled by social media, peer influence, and the allure of exotic locales. But reality bites: According to recent data from the U.S. Census Bureau cited in the analysis, the median retirement income for people aged 65-74 hovers around $55,747 annually (as reported by Annuity.org). This figure falls short when stacked against the high costs associated with ultra-popular destinations.

The golden years promised freedom from financial stress and opportunities to fulfill lifelong travel dreams, but emerging research reveals a harsh reality confronting Thai retirees: the world’s most coveted vacation destinations can swiftly transform from bucket-list dreams into devastating financial nightmares. Recent analysis of retirement travel patterns demonstrates that destinations like Hawaii, Paris, New York, Bora Bora, and Dubai—heavily promoted on social media and through peer influence—routinely exceed middle-class retirement budgets by 200-400%, creating debt spirals that destroy decades of careful savings. For Thailand’s growing population of retirees, who face unique challenges including limited social security and volatile currency exchange rates, these expensive vacation traps represent particularly dangerous financial territory requiring careful navigation and realistic planning.

According to the latest analysis published by VegOut Magazine, travellers who have truly immersed themselves in any of the 10 highlighted global cities can consider themselves more worldly than 95% of the world’s population. This fresh perspective on travel moves beyond simply counting passport stamps to focus on the depth of experience and cultural exchange, revealing how time spent in certain destinations can transform not only the way we view the world but also how we understand ourselves (VegOut Magazine).

Catastrophic surge in lethal flesh-eating bacterial infections caused by Vibrio vulnificus has overwhelmed Gulf Coast medical systems across Louisiana, Mississippi, Alabama, and Florida, with 32 confirmed cases and eight tragic deaths reported as of July 2025, representing a dramatic escalation that echoes alarming global trends and raises urgent concerns for Thailand’s extensive coastlines where similar environmental conditions create perfect breeding grounds for these dangerous marine pathogens. This unprecedented outbreak, linked primarily to warm saltwater exposure and consumption of contaminated raw shellfish, particularly oysters, demands immediate attention from Thai public health authorities and coastal communities whose livelihoods depend on marine resources and tourism.

A surge in dangerous infections caused by the “flesh-eating” bacterium Vibrio vulnificus has rocked Gulf Coast states in the US, with 32 cases and eight reported deaths across Louisiana, Mississippi, Alabama, and Florida as of July 2025, according to state health officials. The outbreak, which marks a notable increase over previous years, is linked primarily to warm saltwater exposure and the consumption of raw shellfish, particularly oysters—a scenario that echoes broader global trends and sparks concern among public health experts across coastal regions, including Thailand and Southeast Asia.