#Tourism

As the world prepares for another bustling summer travel season, a new report from the Mastercard Economics Institute reveals a striking trend: more than half of the top 15 fastest-growing travel destinations are in Asia, with Japanese cities leading the global surge in interest (CNBC). For Thai travelers, as well as the country’s tourism industry, these findings highlight changing dynamics that will influence how—and where—Thais travel, as well as the potential for attracting more regional visitors to Thailand itself.

A growing body of research shows that spending time at the beach isn’t just a holiday indulgence—it can be a powerful way to improve mental health and overall well-being, often referred to as “sea therapy.” The latest studies reinforce what many Thais have long sensed: proximity to blue spaces, including beaches, rivers, and lakes, can lift mood, reduce stress, and foster a sense of community and connection, making “beach days” more than a leisure activity but a practical mental health intervention.

Southwest Airlines’ recent decision to end its iconic “bags fly free” policy in favor of $35 and $45 fees for checked bags has sparked controversy, demonstrating the high cost a brand can incur by ignoring fundamental consumer psychology, according to new analysis from Forbes. The abrupt policy shift, effective Wednesday, is anticipated to raise revenue by $1–1.5 billion but may cost the airline as much as $1.8 billion in lost market share, raising doubts about the long-term wisdom of the move (Forbes).

A dazzling 1,600-year-old Byzantine mosaic—hailed as one of the most beautiful found in Israel—was recently unveiled for public viewing in the Western Negev Desert, marking an extraordinary revival of ancient heritage for scholars and travelers alike. This remarkable work of early Christian art, known as the Be’er Shema (Birsama) mosaic, traces its origins back to 324–638 CE and now takes pride of place at the Merhavim Regional Council headquarters after decades of meticulous conservation efforts (ArchaeologyMag.com).

Archaeologists in Egypt have revealed the discovery of three ancient tombs in Luxor, believed to belong to distinguished statesmen from the New Kingdom era (1550–1070 BCE), a period acclaimed for its monumental architecture and flourishing Egyptian civilization. Announced by Egypt’s Ministry of Tourism and Antiquities, these findings shed striking new light on both the social hierarchy and religious customs of the time, offering the world a glimpse into the lives of ancient Egypt’s upper echelons.

A remarkable discovery in a secluded Mexican cave is rewriting history: what initially looked like modern garbage has turned out to be a collection of sacred, 500-year-old artifacts used in fertility rituals, according to a recent report by Ynetnews (ynetnews.com). This find offers new insights into the spiritual life and ceremonial practices of pre-Hispanic cultures, reverberating far beyond its mountainous origins for readers around the globe, including Thailand.

In September 2023, a professional cave mapper and a local guide ventured deep into Tlayócoc—known as “Badger Cave” in the Nahuatl language—set high in the rugged terrain of Guerrero state, Mexico, at an elevation of about 2,380 meters. This remote cave, previously untouched for approximately five centuries, was thought to contain nothing more than water and bat guano. What awaited the explorers, however, altered their understanding of the past: 14 mysterious objects hidden under a flood-prone passageway, including shell bracelets, an ornate sea snail shell, engraved stone discs, and charred wood.

A new framework released in early May by a leading fintech group product manager is making waves throughout the global business and technology communities, urging organizations to reconsider the automatic use of large language models (LLMs) for every artificial intelligence (AI) application. The article, recently published by VentureBeat, cautions that LLMs—despite their popularity—are not always the best fit for all customer needs and often prove costly and imprecise compared to other machine learning (ML) or rules-based solutions (VentureBeat).