#Tourismrecovery

Europe is seeing a renewed wave of Chinese travellers this summer, driven by strong outbound demand from China and weakening interest in the United States, and analysts are asking whether US policy under President Donald Trump helped redirect that traffic. The European Travel Commission reports a sharp rise in Chinese intent to visit — 72 per cent of Chinese respondents say they planned to travel to Europe for the May–August period — while tourism industry publications covering flow patterns report arrivals from China to Europe rose year‑on‑year in early 2025.

Europe is seeing a renewed wave of Chinese travellers this summer, driven by strong outbound demand from China and weakening interest in the United States, and analysts are asking whether US policy under President Donald Trump helped redirect that traffic. The European Travel Commission reports a sharp rise in Chinese intent to visit — 72 per cent of Chinese respondents say they planned to travel to Europe for the May–August period — while outlets covering tourism flows say arrivals from China to Europe rose year‑on‑year in early 2025. At the same time, inbound tourism to the US has softened, prompting debate about whether political and trade tensions have discouraged Chinese and other long‑haul visitors from booking American trips and instead pushed them towards European destinations (South China Morning Post: Europe is expecting a wave of Chinese tourists). (European Travel Commission Long‑Haul Travel Barometer 2/2025). (Bloomberg analysis of Chinese travellers and Europe, June 2025).

European travel is experiencing a notable rise in Chinese visitors this summer. Analysts attribute this to strong outbound demand from China and a cooling appetite for U.S. trips. The European Travel Commission notes a sustained intent among Chinese travelers to visit Europe for May through August, with several European destinations reporting year-on-year gains in Chinese arrivals in early 2025.

Meanwhile, inbound tourism to the United States has softened. Observers suggest political and visa uncertainties may be shaping long-haul travel choices, nudging some travelers toward Europe. Across major travel outlets, the trend is being tracked as a broader reshuffle in global tourism patterns, with European destinations mobilizing aggressively to attract Chinese travelers.

Aiming to revive Thailand’s tourism after floods, fires, and pandemic disruptions, this revision draws lessons from Maui’s post-disaster rebound. Hawaiian experience shows recovery is a long, careful process that restores visitor confidence and sustains local livelihoods through balanced marketing and community resilience.

Two years after West Maui’s wildfires, the island’s tourism climb illustrates both progress and ongoing hurdles. Visitor arrivals rose by 11.2 percent year over year but remain about 17 percent below pre-disaster levels, underscoring the extended timeline required for full recovery. The Maui case highlights a common pattern: even with rebuilt infrastructure, reputational recovery lags and demands persistent, credible communication.

Nearly two years after catastrophic wildfires devastated significant portions of West Maui and Upcountry, the island’s tourism industry is charting a slow but steady comeback. Recent figures released by the Hawaii Department of Business, Economic Development and Tourism indicate a complex recovery: while visitor arrivals and spending figures are climbing, they remain distinctly below pre-disaster levels. This nuanced recovery, marked by resilient local efforts and strategic marketing, offers timely insights for Thailand’s tourism-dependent provinces still reeling from natural disasters, including the 2022 floods in Ubon Ratchathani and recurring wildfire threats in the North.

Thailand’s tourism sector is navigating a difficult phase. International arrivals have slowed, and traveler safety remains a top concern. Early 2025 data show a clear dip in visitors, with May marking a notable decline. Industry leaders warn that without reforms, the impact could ripple through the economy, jobs, and Thailand’s global standing. Data from industry groups and government agencies highlight tourism as a cornerstone of growth, supporting GDP and employment.

Hawaii, often synonymous with idyllic beaches and dream holidays, is in the grip of an unexpectedly soft summer, with tourism numbers and travel bookings “significantly down”—a development causing deep concern among hospitality leaders, economists, and travel experts both in the US and worldwide. The trend, detailed in a recent report by SFGate, is not just a temporary dip but suggests ongoing challenges that hold insights for other international tourist destinations—Thailand included—still striving to recover and adapt after years of pandemic and disaster disruptions (SFGate).

A recent slowdown in Hawaii’s tourism offers timely lessons for Thailand as it rebuilds after years of disruption. Hospitality leaders, economists, and travel experts say the pause underscores how fragile tourism-dependent economies can be, and how resilience hinges on smart planning.

Hawaii’s peak season, traditionally June to August, has not delivered the expected rebound. A leading travel advisor notes that June was the slowest in quite some time. While July and August show some momentum, the early-year surge many hoped for remains elusive. Researchers tracking Hawaii’s visitor data indicate that annual visitation has not yet returned to pre-pandemic levels, with full recovery not anticipated before 2028.

Thailand’s real estate sector is undergoing a notable shift in 2024–2025, driven by rising foreign investment, policy reforms, a resilient tourism rebound, and evolving legal precedents. The changes promise new opportunities while introducing complexities for both Thai and international buyers, with impact felt across Bangkok, Phuket, Chiang Mai, and coastal tourism hubs.

Data indicates a robust rise in foreign interest. In 2024, foreign direct investment in real estate climbed sharply, underscoring Thailand’s appeal as a top regional property destination. The economy grew around 3.4% that year, supported by infrastructure spending and a tourism revival, fueling activity in Bangkok, Phuket, and Chiang Mai. Transactions in these cities rose by the mid-teens year over year, signaling strong market momentum even as leftover pandemic-era inventory tempers price growth.