#Tradwife

A growing movement among parents in Western societies is shifting the spotlight from the pressure-cooked perfection of “tradwife” ideals to the more realistic, radically honest approach of so-called “radwives.” The term, recently highlighted in a thought-provoking feature by The Guardian, urges parents—particularly mothers—to abandon both traditional stereotypes and social media-fuelled standards of flawlessness in favour of embracing imperfection and prioritizing what developmental experts call “good enough” parenting (The Guardian).

This trend comes at a time when parents globally, including in Thailand, grapple with rising social and economic pressures. While the images of mothers who bake, garden, and curate pristine households have proliferated on Instagram and TikTok, a growing number of parents are quietly rebelling. Instead, they are focusing on practical balance, mutual support, and mental wellbeing over unattainable or time-consuming domestic ideals. “Radwife,” short for “radically normal wife,” encapsulates this ethos: one that celebrates the mundane juggling acts and messy realities of parenthood, rather than polished online performances.