#Tradwife

A shift is underway in Western and global parenting discourse, moving away from the perfection of tradwife culture toward the more honest, practical approach of “radwives.” The Guardian recently highlighted this trend, urging parents—especially mothers—to abandon both old stereotypes and social-media driven standards of flawlessness in favor of embracing imperfection and what developmental experts call “good enough” parenting.

This conversation matters in Thailand as families face rising social and economic pressures. While flawless home aesthetics proliferate on Instagram and TikTok, many parents are choosing balance, shared responsibilities, and mental wellbeing over painstaking, unattainable domestic ideals. The term “radwife”—short for radically normal wife—captures this ethos: celebrating the everyday realities and juggling acts of parenthood rather than polished online performances.

A growing movement among parents in Western societies is shifting the spotlight from the pressure-cooked perfection of “tradwife” ideals to the more realistic, radically honest approach of so-called “radwives.” The term, recently highlighted in a thought-provoking feature by The Guardian, urges parents—particularly mothers—to abandon both traditional stereotypes and social media-fuelled standards of flawlessness in favour of embracing imperfection and prioritizing what developmental experts call “good enough” parenting (The Guardian).

This trend comes at a time when parents globally, including in Thailand, grapple with rising social and economic pressures. While the images of mothers who bake, garden, and curate pristine households have proliferated on Instagram and TikTok, a growing number of parents are quietly rebelling. Instead, they are focusing on practical balance, mutual support, and mental wellbeing over unattainable or time-consuming domestic ideals. “Radwife,” short for “radically normal wife,” encapsulates this ethos: one that celebrates the mundane juggling acts and messy realities of parenthood, rather than polished online performances.