#TravelSafety

A dramatic shift in global travel patterns is reshaping the tourism industry as extreme heat and wildfires drive millions of travelers to seek cooler, quieter destinations during traditionally peak summer months. This “coolcation” movement represents more than a temporary trend—it signals a fundamental transformation in how climate change is altering tourist behavior and destination competitiveness worldwide, creating unprecedented opportunities for Thailand to diversify its tourism strategy while addressing climate adaptation challenges.

Tourists are choosing cooler and quieter trips this year. This trend has grown in response to extreme heat and wildfires in popular summer destinations. The shift changes global travel patterns and affects tourism-dependent economies. (CNBC) (CNBC article)

The rise of “coolcations” means people choose temperate climates. They book trips outside peak summer months. They prefer higher latitudes, mountains and lakes. Travel advisors report that climate fears drive many bookings. (CNBC; Virtuoso) (CNBC article) (Virtuoso press release)

Interest among Southeast Asian travelers in visiting the United States is showing a marked decline, with a new survey finding that one in four respondents has lost enthusiasm for US-bound tourism over the past six months. The results, drawn from a major poll by Milieu Insight involving 6,000 travelers from Thailand, Singapore, Indonesia, Vietnam, the Philippines, and Malaysia, highlight rising anxieties over potential discrimination, actions by the Trump administration, and fears of gun violence—factors that have begun eclipsing traditional concerns around cost or lengthy journeys (e.vnexpress.net).

A surge of extreme heatwaves climbing across the Mediterranean this summer has prompted medical experts, local authorities, and seasoned travelers to issue urgent guidance for holidaymakers determined to make the most of the region’s famed sunshine. As temperatures routinely soar above seasonal averages in countries like Italy, Greece, France, and Spain, an emerging body of research shows that many tourists remain dangerously unprepared for the health risks posed by heat, requiring a rethink in how both visitors and local tourism operators approach summer safety.

A recent travel story on a 14-day Asian cruise from Singapore to Bangkok, Hong Kong, and Vietnam is putting multi-destination voyages back in the spotlight, offering Thai tourism stakeholders valuable lessons for attracting regional travelers and boosting cross-border tourism. Shared through the account of international travelers on the Mercury News, the journey highlights iconic cultural and natural heritage sites—particularly Vietnam’s Ha Long Bay—and reveals logistics, safety tips, and economic opportunities for Southeast Asian nations, including Thailand.

A recent alert issued by the US State Department warning Americans of potential dangers when travelling abroad has sparked a global conversation about travel safety, raising urgent questions for Thai citizens planning international trips. With concerns of geopolitical instability, evolving regional conflicts, and the heightened threat of terrorism, the world’s tourism industry once again finds itself at a crossroads, balancing wanderlust with the need for personal security.

The US State Department’s ‘worldwide caution’ advisory, updated in June 2025, arrives in a period marked by mounting international tensions and an increase in incidents such as politically motivated protests, violent attacks, and travel disruptions in various parts of the world. According to the official alert, Americans are advised to “exercise increased caution” when travelling, especially to volatile regions, due to “the increased potential for terrorist attacks, demonstrations, or violent actions against US citizens and interests.” This development carries broader implications for travelers of all nationalities, including Thais, who may be considering journeys to affected areas (BBC Travel).

A new tourism promotional campaign from Taliban-affiliated sources has ignited global shockwaves after circulating widely on social media, directly targeting American tourists with the message: “Welcome to Afghanistan.” The campaign, featuring a surreal video depicting armed militants and even comedic hostage scenes, has gone viral, sparking both outrage and a flurry of debate regarding tourism in Afghanistan under Taliban rule. The highly unorthodox approach and its timing—just four years after the violent fall of Kabul—have raised serious questions about safety, messaging, and the country’s intent in courting Western travelers.

A recent international ranking has named the Philippines—the region’s acclaimed beach destination—as the world’s most dangerous country for travelers, according to a global survey published by HelloSafe, a British financial website. The news has stirred concern and discussion across Southeast Asia, especially as the Philippines has long outshone its neighbors to claim prestigious titles such as “Asia’s Leading Beach Destination” in the World Travel Awards. Thailand, in contrast, was notably absent from the upper tier of the risk list, bringing mixed relief and reflection to Thai tourism policymakers and travelers alike MSN report.