#TravelTips

Global tourism is changing faster than many industry players expected as three powerful forces — geopolitical tensions, currency movements and record-breaking heat — increasingly shape where people go, how they book and what they expect when they arrive. New reporting shows travellers are becoming more intentional, favouring destinations that offer value, safety and climate comfort, while using financial strategies such as prepaid packages to insulate themselves from volatile exchange rates. For Thailand, a destination that relies heavily on foreign visitors, these shifts bring both risk and opportunity: they could dampen arrivals from some markets even as they open doors to others if Bangkok and provincial destinations adapt quickly.

With international travel resuming and the Thai baht under pressure from global headwinds, many Thai holidaymakers are looking for affordable ways to explore the United States. Latest industry research highlights September as a particularly budget-friendly month for US travel, offering significant discounts on flights, accommodation, and attractions. Destinations such as New Orleans, Cleveland, Orlando, Albuquerque, and San Diego feature among the most attractive options for those seeking rich cultural experiences without breaking the bank, according to a recent report by Travel Noire.

Japan is experiencing an unprecedented tourism surge in 2025, with record-breaking numbers of international visitors flocking to its major cities, historical landmarks, and global cultural icons. Yet as the nation grapples with the double-edged sword of economic gain and overtourism fatigue, new research and travel narratives are highlighting a calming solution: the country’s lesser-known but culturally essential gardens, which promise a tranquil escape for both domestic and international tourists during even the most crowded peak seasons.

With Japan’s tourism industry surging to unprecedented levels—welcoming a record 14.4 million visitors in the first four months of 2025 alone according to The Japan Times—travelers from around the world continue to flock to the Land of the Rising Sun for its iconic cherry blossoms, culinary delights, and historic temples. As global wanderers pack famous locales like Tokyo’s Tsukiji Market and Kyoto’s bamboo groves, a growing number of tourists are seeking alternatives to crowded sites. Recent travel experiences and expert observations indicate that Japan’s centuries-old gardens offer a practical and affordable solution for those longing for genuine immersion and tranquility amid surging tourist numbers (The Japan Times).

Recent travel research and social media trends converge in highlighting a common, yet often overlooked, mistake made by American tourists in Europe: overpacking and bringing oversized suitcases. The issue, brought into focus by a widely shared Travel + Leisure article, underscores not only logistical challenges but also cultural differences that set travelers from the United States apart in the eyes of Europeans.

For tourists from Thailand, who are themselves part of a vibrant and ever-growing international travel community, understanding the pitfalls of overpacking is crucial, especially as more Thai travelers embark on multi-country tours through Europe. These lessons resonate in our interconnected world, where social media shapes travel norms and etiquette.

As sustainable tourism grows more popular worldwide, many Thai travellers are asking the same pressing question as jet-setters across the globe: how can we make sure our trips genuinely help the planet and local people, rather than just succumbing to “greenwashing” marketing? The latest research published on The Conversation (July 18, 2025) reveals that while terms such as “eco”, “sustainable”, and “green” are splashed liberally throughout holiday brochures, more than half of these green claims are vague, misleading or unproven – and nearly as many certification labels lack meaningful verification (The Conversation). This growing confusion highlights the urgent need for Thai tourists to look past superficial eco-labels and make smarter, more responsible choices when booking domestic or overseas holidays.

With Europe experiencing yet another record-breaking heat wave, tourists from Thailand and around the world are faced with the challenge of staying comfortable as temperatures soar across the continent. Major destinations such as Paris, Rome, London, and Barcelona are seeing highs well above what many visitors may be accustomed to, forcing travelers to adjust their plans and prioritize health and safety while sightseeing (NYTimes).

For Thai travelers heading to Europe this summer, understanding the risks associated with extreme heat is essential, especially as few European cities feature the widespread air conditioning commonly found in many parts of Thailand. The European Centre for Medium-Range Weather Forecasts (ECMWF) has reported numerous cities experiencing prolonged heat events, while public health bodies urge visitors to stay hydrated and avoid strenuous activities during midday. With heatwaves projected to become more frequent and intense due to climate change (World Health Organization), adaptability and creative cooling arrangements are more important than ever.

China has unveiled sweeping updates to its value-added tax (VAT) refund scheme for international tourists, rolling out instant refunds in additional locations and making the process smoother and more enticing for overseas visitors. The new policy—effective from July 1, 2025—marks a major departure from the previous refund-upon-departure model, allowing eligible tourists to claim cash back directly at participating stores and select refund counters, rather than navigating cumbersome airport procedures. This change aims to attract greater numbers of foreign tourists, boost retail spending, and revitalize the local economy after several challenging years for China’s tourism industry.

As Thailand enters the bustling holiday travel season, new research and expert advice offer a lifeline to those dreading the stress often associated with journeys during peak periods. From the capital’s busy airports to rural bus terminals, the chaos of getting home or seeking a getaway is as much a feature of Songkran or New Year as the celebrations themselves. But there are science-backed strategies that can make even the most arduous trip smoother, according to a recent report from travel and mental health professionals (AP News).

As recent high-profile air disasters reverberate around the globe—including January’s deadly U.S. plane crash, the worst in over two decades—more people than ever are wrestling with intense anxieties about flying. Psychologists, flight attendants, and industry experts are witnessing a sharp uptick in flight-related worries, with even seasoned travelers and aviation workers expressing unprecedented discomfort in the wake of recent events (AP News, National Geographic, MSU Denver RED, NY Post). For Thai travelers—many of whom journey by air within ASEAN and beyond for work, leisure, or pilgrimage—the resurgence of “fear of flying” (aviophobia) presents unique personal and cultural challenges.