#Trends

A forecast circulated in early 2025 warned of a sharp decline in inbound visitors to the United States, hinting at a broader slump for global tourism. Yet the downturn did not unfold as direly as expected. New analyses show a more nuanced reality: short-term dips in certain months were offset by stronger recoveries in other periods, shifts in traveler origins, and resilience in domestic travel. For Thai readers, the lesson is clear—forecasts are volatile, and Thailand must adapt quickly to evolving travel flows and policy signals.

As health-conscious lifestyles continue to gain momentum across the globe, including in Thailand, the beverage industry is responding with an increasing variety of non-alcoholic and low-alcohol drinks. While consumers may reach for these alternatives to reduce calories or limit alcohol intake, recent research and market trends highlight significant differences between these two categories—differences that impact flavor, health effects, and even cultural perceptions.

The topic is especially relevant for Thai readers, as alcohol consumption and related health risks remain a concern nationwide. Understanding the nuances of “low-alcohol” versus “no-alcohol” beverages can empower Thais to make better choices for health and social settings while staying in step with emerging global trends.

A new survey shows Southeast Asian travelers reconsidering trips to the United States. Milieu Insight surveyed 6,000 people from Thailand, Singapore, Indonesia, Vietnam, the Philippines, and Malaysia. About one in four said their interest in US travel has faded over the past six months. For many, safety, discrimination, political developments, and gun violence weigh more than cost or distance.

For Thai readers and regional families, the findings reflect a shifting travel calculus. The United States remains a premier long-haul destination with renowned universities, shopping, theme parks, and major cities. Yet concerns about safety and political rhetoric are changing how people plan.

A global fitness idea is gaining traction among Thai readers: walking with a weighted vest. A recent feature from Runner’s World UK explains how a simple addition to daily movement can shift effort, posture, and awareness. For health-conscious Thai people, this trend offers an approachable way to boost activity without gym memberships or expensive gear.

Weighted vests have moved from athletic training and rehabilitation into everyday routines. The concept is simple: wear a vest that adds load during ordinary walks or errands to raise the intensity of movement. In urban Thailand, where rain can limit outdoor time, lightweight vests provide a practical option for indoor or covered walking routes.

A fresh wave of fitness experimentation has recently captured the public imagination, as documented by a new report from Runner’s World UK, where an editor chronicled their experience walking in a weighted vest for a week. The experiment, which reflects the growing popularity of functional training gear among wellness enthusiasts worldwide, highlights both the physical and mental impacts such practices may offer. This news has particular relevance for Thai readers, as health-conscious Thais increasingly seek new and simple ways to boost daily fitness without expensive equipment or gym memberships.

A new Eurostat release from July 2025 shows daily online activity is nearly universal among young Europeans. Ninety-seven percent of people aged 16–29 in the EU now use the internet every day, up from 87% ten years ago. The shift underscores how digital life has become central to education, work, and culture, and it provides a reference point for Thailand’s own digital transformation.

For Thai policymakers and educators, the data emphasize the internet’s role in shaping youth development. Daily connectivity is now an expectation rather than a luxury, particularly in urban areas. Overall EU internet use has climbed from 63% in 2014 to 88% today, illustrating a new norm of digital engagement that Thailand is approaching, though rural communities still face gaps.

Christianity is undergoing a significant shift, with Asia taking a central role in shaping the religion’s future. New research and regional insights from scholars and faith leaders show not only a growing Christian population in Asia, but also stronger indigenous leadership and fresh theological expressions from cities like Seoul, Manila, and Ho Chi Minh City. This regional vitality is fueling a broader global conversation about mission, social engagement, and faith under pressure.

Christianity, long considered the spiritual anchor of the West, is now undergoing a historic transformation with Asia increasingly taking center stage, according to the latest research and regional insights from scholars and faith leaders. Recent publications and conferences highlight that not only is the Christian population in Asia growing at a robust pace, but the region’s believers are also becoming influential agents in reshaping global Christianity, sending new missionaries westward and offering unique responses to social change and political pressure. The findings mark a pivotal moment for a religion that, for centuries, was driven by Western missionary expansion, but is now witnessing energetic growth, indigenous leadership, and new theological expressions from Seoul, Manila, Ho Chi Minh City, and beyond.

NAD supplements have risen as a notable wellness topic, promising boosts in energy, metabolism, and longevity. Nicotinamide adenine dinucleotide (NAD) is a molecule key to cellular energy production and renewal. As researchers explore its potential, the conversation balances optimism with careful scrutiny.

NAD operates as NAD+ and NADH, transforming food into usable energy. A seasoned nurse practitioner notes its vital role in cellular health, supporting energy production, DNA repair, and immune function. Since NAD+ levels tend to decline with age, interest in supplementation grows, particularly among adults over 30 who seek to maintain vitality.

A global wellness shift toward nutrient-dense foods and alcohol-free beverages is shaping consumer choices, offering lessons for Thailand’s growing health market. An analysis of consumer data indicates a sustained move toward foods that support energy, metabolism, and vitality.

Data collected from shopping platforms show notable increases in searches for nutrient-dense options. The term “high protein” surged, while “high fiber” inquiries rose markedly. Purchases of lower-sugar products climbed, and interest in low-carbohydrate options also grew. These patterns point to an enduring trend toward healthier, more intentional eating.

Protein is central to muscle maintenance and immune function, and global diet trends push fortified foods with extra protein. From yoghurt and bread to coffee and even some alcoholic beverages, the market is flooded with claims about protein benefits. But are protein-fortified foods truly better for health in everyday Thai life?

Experts agree protein matters. Current guidelines suggest about 0.75 grams of protein per kilogram of body weight for most adults. Some researchers argue this may be too low for certain groups—older adults, athletes, or people recovering from illness may benefit from 1.2–1.6 grams per kilogram. However, there is debate about extremely high intakes, occasionally promoted by social media, which may far exceed what the body can effectively use.

A new beverage category has surged into markets worldwide: prebiotic gut sodas. Bright packaging and simple flavors like Cherry Cola and Crisp Apple have grabbed attention, presenting a healthier twist on traditional sodas while claiming gut benefits. This trend mirrors a broader push in food and beverage toward accessibility-friendly health improvements in everyday products.

In the United States, gut soda sales are booming. Brands such as Olipop and Poppi reportedly reached hundreds of millions in revenue within a year, drawing interest from major players. Coca-Cola projects billions in sales from prebiotic offerings by the end of the decade, while PepsiCo’s acquisition of Poppi signals a strategic pivot toward healthier options. These shifts suggest a growing appetite for wellness-forward choices in mainstream markets.