#Trustedmedia

A thought-provoking piece from Nature’s World View argues that scientists should do more than simply publish findings. The public has funded much of modern research, and researchers owe the public a clear explanation of not only what they found but why it matters. Yet the article goes beyond duty, highlighting less obvious benefits that come from engaging the public with science. It also offers practical tips for researchers who want to start communicating more effectively. For Thai readers, the message carries immediate relevance as health and education decisions increasingly depend on public understanding of science, trusted information channels, and the ability to discern evidence in a fast-moving world.