#UMDResearch

University of Minnesota Duluth (UMD) researchers have made significant strides in understanding how stress impacts driver behavior, suggesting that managing stress is just as crucial for safe driving as avoiding drowsy or intoxicated driving. Equipped with sensors that measure heart rate and changes in skin conductivity, UMD’s study presents compelling evidence that stress and emotional upheaval can severely compromise driver decision-making. This research is highly relevant not only to American commuters but also resonates with Thai drivers navigating Bangkok’s notoriously busy and sometimes chaotic traffic.