#Ustravellers

A subtle but powerful shift in summer 2025 travel preferences shows American tourists opting for authentic, local experiences over crowded icons across Europe. Travel-data analysis indicates a post-pandemic desire for cultural immersion, better value, and meaningful community engagement that Thai travelers can mirror on their European adventures.

HomeToGo analyzed over twenty million vacation rental searches yearly and found American interest surging toward traditional European destinations that once hid in the shadows of fame. The pattern reveals a move away from postcard-ready landmarks toward places where local life and genuine culture shape the travel story. Data suggests this is a lasting change, not a brief spike.