#Vietnam

A leading financial advisor has spotlighted a striking finding: living abroad in Thailand, Vietnam, and parts of Eastern Europe can be roughly 30% cheaper than in India, with the added benefit of cleaner air in many cities. For Thai readers weighing the prospect of relocation or retirement overseas, this claim arrives at a moment of rising domestic living costs and a growing interest in international options that balance affordability with quality of life. The lead suggests not only a lower price tag but a potential upgrade in air quality and everyday conveniences that families and working adults often prioritize when planning long-term moves. The report also underscores how such savings could reshape household budgeting, healthcare decisions, and even education planning for dependents who might study abroad or transfer to foreign schools.

Southeast Asia’s post‑pandemic tourism rebound has been powerful but patchy, with major markets returning to roughly 80–100 percent of 2019 visitor levels while showing widely different trajectories this year. The six largest destinations — Thailand, Vietnam, Indonesia, Malaysia, Singapore and the Philippines — together received about 114 million international visitors in 2024, roughly 89 percent of 2019 levels, yet patterns since then point to a region recovering unevenly and, in some cases, cooling again (The Diplomat explainer).

The morning mist lifts from Wat Pho’s golden spires as another stream of international visitors begins exploring Bangkok’s ancient temples. Yet behind these familiar scenes, Thailand’s tourism industry faces a complex reality that mirrors broader challenges across Southeast Asia.

Thailand stands as the region’s undisputed tourism leader, welcoming 35 million international visitors in 2024—a remarkable recovery that outpaces most regional competitors. However, this achievement masks underlying vulnerabilities that could reshape the kingdom’s tourism landscape in 2025 and beyond.