#ViralCampaign

A revived version of the iconic “Ice Bucket Challenge” is sweeping across social media, this time with a heartfelt mission: raising awareness for mental health. Launched in April 2025 by Active Minds—a prominent US-based non-profit—the campaign encourages participants to douse themselves with ice water while sharing stories about mental health, aiming to spark conversation and end stigma worldwide. While reminiscent of the original ALS fundraising phenomenon of 2014, the new challenge’s “deeper meaning” lies in fostering an open dialogue about struggles that too often remain hidden, a cause especially resonant given today’s post-pandemic mental health crisis.