#Viralcampaign

A revived version of the iconic “Ice Bucket Challenge” is sweeping across social media, this time with a heartfelt mission: raising awareness for mental health. Launched in April 2025 by Active Minds—a prominent US-based non-profit—the campaign encourages participants to douse themselves with ice water while sharing stories about mental health, aiming to spark conversation and end stigma worldwide. While reminiscent of the original ALS fundraising phenomenon of 2014, the new challenge’s “deeper meaning” lies in fostering an open dialogue about struggles that too often remain hidden, a cause especially resonant given today’s post-pandemic mental health crisis.

A revived Ice Bucket Challenge is taking social media by storm with a new purpose: mental health education and support. Launched in April 2025 by Active Minds, a US-based nonprofit, the campaign invites people to pour ice water over themselves while sharing personal stories about mental health. The idea is to spark open dialogue and reduce stigma, aligning with a broader post-pandemic focus on well-being.

Global mental health concerns are rising. The World Health Organization reports that up to one in eight people worldwide live with a mental health disorder. In Thailand, the Department of Mental Health notes growing anxiety and depressive symptoms among youth and working-age adults, a trend intensified by COVID-19 and rapid social change. Local outlets have documented the impact on daily life and workplace productivity.