#ViralMisinformation

A viral “wellness” trend—drinking raw, unpasteurized milk—has swept through online communities, raising alarm among medical experts and public health officials worldwide. As influencers tout raw milk’s supposed health benefits on platforms like TikTok and Instagram, healthcare professionals urgently warn of serious risks associated with consuming unpasteurized dairy. This surge in interest, driven largely by social media wellness influencers, is confronting long-standing public health wisdom and challenging how consumers in Thailand, and elsewhere, assess food safety.