#ViralTrends

A simple walking technique developed in Japan nearly two decades ago is taking the global fitness scene by storm, touted as an accessible way to lower blood pressure, strengthen leg muscles, and improve heart health—no gym required. Known as “Japanese Walking” or Interval Walking Training (IWT), the method alternates three minutes of brisk walking with three minutes of slower recovery walking, repeated five times for a total of 30 minutes. Scientific studies now back its claims, showing marked benefits, especially among older adults, sparking a viral trend that is reaching Thailand and much of Southeast Asia.

A viral TikTok trend claiming that a large Coke and fries from McDonald’s can “cure” migraines has ignited widespread debate among doctors and health authorities, prompting new warnings about the dangers of relying on fast food as a health remedy. The so-called ‘McMigraine Meal’ first gained mainstream traction in May 2025, after a US-based neurologist described the fast-food fix as a “miraculous” solution for her chronic migraines. Her video, which has amassed nearly 10 million views, has spurred countless social media testimonials from migraine sufferers who say the combination offers at least temporary relief. However, medical experts have strongly cautioned that while some elements of the meal may have a short-lived impact, the overall approach could be risky—and for many, ultimately counterproductive.

The Internet’s latest viral wellness obsession—drinking unpasteurized “raw” milk—has fueled a surge in demand worldwide, including on Thai social media platforms, but medical professionals are raising urgent concerns over its serious health risks. With raw milk advocates touting purported nutritional and immunity benefits, global health authorities and food safety experts warn that these claims are not only unproven but mask very real dangers—pathogenic infections, foodborne illness outbreaks, and even life-threatening complications, especially for children and the elderly (BuzzFeed; Wikipedia - Raw milk).

A unique and controversial exercise known as the “hanging neck” workout is making headlines in China, capturing the attention of health professionals and the general public across Asia. The trend, in which elderly participants suspend themselves by their necks from tree branches or fitness bars, was spotlighted after multiple accounts surfaced online touting its supposed benefits for neck and back pain—but also, alarmingly, after news broke of a tragic death resulting from the practice (Times of India).

Thai readers may remember the spectacular social media phenomenon a decade ago, when people across the world — from celebrities to schoolchildren — doused themselves in ice water for the original Ice Bucket Challenge. Launched in 2014, the trend raised over US$220 million globally for ALS (amyotrophic lateral sclerosis), known in Thai as โรคกล้ามเนื้ออ่อนแรง (Lou Gehrig’s disease) and brought international attention to a previously little-known disease. Now, in 2025, the challenge is back — but with an urgent new purpose: breaking the silence around mental health, especially among young people (NBC News, New York Times).