#Webethics

A surge of advanced artificial intelligence is transforming the internet, bringing urgent questions about content quality, credibility, and the future of online information in Thailand and the region. Research shows AI-generated content now influences how people access and interpret news, with clear implications for Thai readers.

Over the past decade, AI has evolved from chatbots to sophisticated systems that produce text, audio, and images. This leap enables businesses, educators, and creators to generate vast amounts of material quickly. While it empowers content creation, it also blurs the line between real and synthetic information, making it harder to discern authenticity.