Gentle, Motivational Communication Boosts Lasting Change in Thailand
A new wave of research shows that soft, supportive, evidence-based communication can improve people’s commitment to change more effectively than harsh pressure. For Thai leaders, parents, and educators, these insights offer a practical path to healthier homes, classrooms, and workplaces.
The core lesson is simple: pushing people with lectures, rewards, or threats can dampen motivation. This “motivation myth” resonates across cultures, including Thailand, where authority figures often favor forceful tactics. Scientists increasingly endorse a more respectful approach.
