A Global Ice Bucket Challenge Shifts Focus to Mental Health Awareness in Thailand
A revived Ice Bucket Challenge is taking social media by storm with a new purpose: mental health education and support. Launched in April 2025 by Active Minds, a US-based nonprofit, the campaign invites people to pour ice water over themselves while sharing personal stories about mental health. The idea is to spark open dialogue and reduce stigma, aligning with a broader post-pandemic focus on well-being.
Global mental health concerns are rising. The World Health Organization reports that up to one in eight people worldwide live with a mental health disorder. In Thailand, the Department of Mental Health notes growing anxiety and depressive symptoms among youth and working-age adults, a trend intensified by COVID-19 and rapid social change. Local outlets have documented the impact on daily life and workplace productivity.
