#WellnessCulture

The Western world’s popular embrace of “mindfulness” – particularly the mantra to “just be in the present moment” – is facing a wave of expert scrutiny, with critics warning that the movement’s commercialised version, often labelled as ‘McMindfulness’, risks oversimplifying both mental health realities and centuries-old Eastern contemplative traditions. As Thailand’s own wellness and meditation sectors continue to grow, the conversation has special resonance for local practitioners, educators, and anyone seeking balance amid rapid social and economic change.

Buddhist scholars throughout Thailand are raising critical concerns about the commercialized Western mindfulness movement, warning that the popular emphasis on “staying present” risks transforming ancient contemplative traditions into oversimplified self-help products that ignore essential ethical, social, and philosophical foundations while potentially causing psychological harm to practitioners seeking instant stress relief rather than genuine spiritual development. The growing critique of “McMindfulness” culture challenges Thailand’s wellness industry to preserve authentic Buddhist teachings while addressing legitimate mental health needs in contemporary society.

A new wave of fitness trends has taken social media by storm, with a viral sound bite declaring that every woman should be able to do 11 push-ups—a claim sparking debate among experts and everyday people alike. The prescription, delivered by a well-known orthopedic surgeon on a prominent self-help podcast, has led thousands to post their attempts online and question the implications of adopting such “one-size-fits-all” health guidance. In a fitness culture increasingly shaped by social media and so-called “wellness bros,” the debate points to larger questions about evidence-based exercise targets, inclusivity, and the real meaning of health and performance.

In a compelling personal narrative, health journalist Alice Levitt shares her experience confronting the inadvertent harm overuse of dietary supplements caused during her battle with Lyme disease. Despite being recommended over 20 daily supplements by a naturopath alongside regular medical treatment, Levitt discovered that excessive supplementation might have contributed to her prolonged illness rather than alleviating it. This revelation underscores growing concerns around consumer reliance on dietary supplements, raising questions about the balance between supplements and a balanced diet.