#WellnessTourism

As urban living and digital distractions draw Thais ever deeper indoors, new research highlights a compelling case for stepping outside after dark and looking up: stargazing and mindful time in nature at night may offer remarkable benefits for our mental wellbeing. This emerging perspective, advocated by astronomers and supported by recent scientific studies, suggests that time spent outside under the stars can do much more than simply foster curiosity—it can help ease stress, boost mood, and cultivate a deeper sense of connection that modern life often erodes.

A new wave of so-called ‘neurohacking’ camps has sparked international curiosity and debate, following the latest Financial Times feature on a retreat in Washington state that claims to deliver “worldly bliss” and decades’ worth of enlightenment in just five days. While the promise of rapid cognitive transformation is enticing, the trend is raising pressing questions about the science, safety, and cultural implications—especially for health-conscious Thai readers seeking to optimize mind and spirit.

A newly published study in Humanities and Social Sciences Communications has unveiled a significant connection between an individual’s childhood socio-economic status and their likelihood of seeking out wellness tourism as adults. The research deploys advanced analytical methods to deepen our understanding of this emerging trend, offering insights that may inform how Thailand’s tourism industry strategises for a post-pandemic future and addresses wider issues of health equity.

The report, titled “Relationship between childhood socio-economic status and wellness tourism intention: a combined PLS-SEM and NCA methods” (nature.com), highlights the psychological and social factors that drive people to invest in travel experiences tailored for health and wellbeing. By leveraging both Partial Least Squares Structural Equation Modeling (PLS-SEM) and Necessary Condition Analysis (NCA), the study provides a robust framework to map out how early life experiences impact adult travel preferences.

Across South-east Asia, the month of June is evolving into a vibrant celebration of wellness, with resorts rolling out innovative programmes to mark Global Wellness Day (June 14) and International Yoga Day (June 21). From Thailand’s serene beaches and atmospheric sky bars to Vietnam’s expansive coastal retreats, the region’s hospitality sector is using June to redefine traveller health, highlighting the rise of wellness tourism as a major trend in 2025 (TTG Asia).

A new wave of psychological research is shedding light on the Camino de Santiago, the historic pilgrimage route spanning northern Spain, revealing how the experience profoundly improves well-being by fostering simplicity, social connection, and mindful presence. For Thai readers amid growing interest in wellness tourism and spiritual retreats, the findings offer a window into how ancient traditions can meet modern mental health needs, and may even inform future innovations in Thailand’s own tourism and healthcare sectors.

For generations, the deep reddish-brown extract known as สีเสียดไทย (Si Sied Thai), derived from the heartwood of the Acacia catechu tree, has been a staple in Thai herbal pharmacies and village medicine chests alike. Once a ubiquitous remedy for diarrhea, sore throat, and wounds, Si Sied Thai is now drawing fresh scientific interest for its rich array of antioxidants and bioactive compounds. But does this ancient astringent live up to its venerable role, or is it simply a relic of another era? Recent laboratory studies, cultural documentation, and emerging pharmacological findings suggest the answer is a fascinating blend of both tradition and science, urging a new generation to look again at its unique healing potential.