#WellnessTrends

A new analysis suggests personality traits help explain why educated people sometimes adopt extreme wellness trends. The finding matters because these trends can harm health and spread misinformation online (The Conversation).

Wellness fads now spread fast on social media. Some trends pose real risks like raw diets or dangerous unproven therapies. Others remain harmless but lead followers toward more extreme beliefs. The Conversation review links these patterns to two personality traits in the Big Five model.

Revolutionary psychological research has identified specific personality traits that make highly educated Thai professionals particularly vulnerable to potentially harmful wellness trends, revealing why intelligence and advanced degrees provide no protection against health misinformation that can lead to serious medical complications. The findings expose how legitimate curiosity and social values become manipulated by sophisticated marketing campaigns that target Thailand’s most accomplished citizens.

The research carries urgent implications for Thailand’s healthcare system and digital media landscape, where wellness influencers increasingly target educated urban professionals through psychologically sophisticated campaigns that exploit natural human tendencies toward exploration and community connection. These targeting strategies have proven remarkably effective at convincing doctors, engineers, university professors, and other highly trained professionals to adopt unproven health practices that may compromise their wellbeing.

Face yoga, a set of facial muscle exercises touted as a natural way to lift, tone, and rejuvenate the skin, is enjoying a global moment—supported by TikTok trends, wellness gurus, and hopeful adherents searching for non-invasive alternatives to cosmetic procedures. However, does the evidence match the buzz? The latest research, expert opinions, and international trends illuminate both the promise and limitations of this increasingly popular practice.

Originating from traditional yoga’s holistic approach to body and mind, facial yoga involves repetitive movements and exaggerated poses, such as “cheek sculpting,” “jaw firmer,” and “eyebrow lifter,” that purportedly counter wrinkles and sagging skin. Proponents argue that these exercises can strengthen underlying muscles, increase blood flow and oxygenation, and support natural facial fullness. Some Thai wellness influencers and beauty clinics have started to offer facial yoga classes, often incorporating meditation or traditional Thai massage, reflecting a blending of global, local, and ancient healing knowledge.

Across Bangkok’s bustling beauty salons and Chiang Mai’s serene wellness retreats, a fascinating convergence unfolds between centuries-old Thai facial traditions and contemporary muscle exercise science. Face yoga—systematic facial movements designed to strengthen underlying muscles and improve skin appearance—represents far more than a social media trend for millions of practitioners worldwide seeking natural alternatives to cosmetic surgery.

This emerging wellness practice draws deeply from yoga’s philosophical foundation of mind-body integration, applying targeted muscle engagement to facial regions prone to aging. Modern practitioners perform specific routines including “cheek sculpting,” “jaw firming,” and “eyebrow lifting” exercises that mirror traditional Thai court beauty rituals once reserved for royal consorts. Thai wellness centers increasingly blend these techniques with indigenous healing practices, creating culturally resonant approaches that honor both ancient wisdom and scientific innovation.

A new fitness trend dubbed the “6-6-6 walking challenge” is sweeping social media platforms, captivating everyone from fitness beginners to avid walkers with its catchy structure and promising blend of simplicity and substantial health benefits. This routine, which involves walking for 60 minutes with a 6-minute warm-up and a 6-minute cool-down—ideally at 6 a.m. or 6 p.m.—is being lauded for its ability to support weight loss, boost mental health, and foster lasting healthy habits. As urban Thais face rising rates of sedentary lifestyles and associated health risks, the 6-6-6 walking philosophy offers an accessible alternative bolstered by credible scientific research and real-world adaptability.

The latest international research and expert opinion are challenging the widespread reputation of cortisol as merely the “stress hormone,” calling for a more nuanced and positive understanding of this vital chemical messenger—a shift especially relevant for health-conscious Thais navigating the pressures of modern life (The Guardian).

Many Thais, from Bangkok office workers fearing “cortisol belly” to health enthusiasts influenced by global fitness trends, are frequently warned about the dangers of rising cortisol. Social media is awash with figures claiming that everyday stresses threaten to keep the body’s cortisol alarm bells ringing, linked to weight gain, poor sleep, and even immune dysfunction. Advice abounds on “resetting” cortisol through meditation, herbal concoctions, or ice baths, echoing global trends like the viral “cortisol cocktail.” But this persistent “cortisol panic,” experts warn, risks oversimplifying a hormone that plays a far bigger, and far more beneficial, role in our lives.

As viral health trends continue to sweep social media platforms in Thailand and beyond, the so-called “cortisol cocktail” — a fizzy blend claiming to ease stress and promote restful sleep — has become the latest wellness sensation. Despite its popularity, recent expert analysis reveals the health benefits touted by influencers may be overblown or, at best, rooted more in ritual than reliable science.

Originating on TikTok and other online wellness communities, the cortisol cocktail typically consists of magnesium powder, coconut water, citrus juice, and sometimes Himalayan salt or sparkling water. Influencers and practitioners promote the drink as a relaxation tool, attributing its power to lower levels of cortisol — the body’s stress hormone. In a region like Thailand, where rates of workplace stress and sleep problems have risen in recent years (WHO), the drink’s promise to provide relief resonates deeply with working adults, students, and caregivers seeking natural antidotes to daily pressures.

A growing trend among teenagers to pursue what they see as natural, “crunchy” wellness is raising new concerns among health professionals, who warn that teens embracing extreme eating habits in the name of health may be putting themselves at real risk. The so-called “crunchy teen” movement, which promotes natural foods, holistic remedies, and sometimes outright rejection of conventional medicine, is spreading rapidly on social media platforms and affecting adolescent behaviors worldwide, including here in Thailand.

A new wellness phenomenon, dubbed the “crunchy teen” trend, is taking hold among adolescents worldwide, with many Thai parents and educators beginning to notice the ripple effects at home. While this movement—which promotes a nature-focused, supposedly “clean” approach to eating—may sound healthy on the surface, recent expert warnings highlight an alarming rise in misinformation, extreme food beliefs, and real health risks linked to its practices. A leading family medicine specialist from Kaiser Permanente in Fairfax, Virginia, recently told US media that these trends could set off a new wave of disordered eating and anxiety among teenagers seeking dietary “perfection” rather than balance (wtop.com).

A viral social media trend is reframing the age-old after-meal stroll as the so-called “fart walk,” claiming benefits for digestion, gut relief, and even blood sugar control. While the cheeky name has sparked widespread attention, medical experts confirm that the underlying health advice is sound, particularly for individuals struggling with bloating, gas, or metabolic issues.

The “fart walk” is not as novel as it sounds. In Thailand, as in many cultures, an after-dinner saunter—often around the family compound or local neighborhood—has long been practiced, sometimes as a way to connect with relatives or enjoy the evening air. However, recent online conversation has repackaged this gentle walk, typically taken within an hour after eating, into a wellness hack purported to ease gastrointestinal (GI) discomfort and aid overall health. The trend’s catchy rebranding may have helped drive new attention to some well-founded medical advice: walking after a meal genuinely encourages healthy digestion and offers a range of additional benefits.

With shelves across Thailand and the world increasingly stocked with convenient, eye-catching sachets promising instant relief from hangovers, dehydration, and migraines, so-called “magic” electrolyte powders have soared in popularity. However, new research and critical expert reviews suggest many claims behind these products are more marketing than true medical miracle—raising questions for health-conscious Thai consumers as these powders make their way into local trends and wellness routines.

Electrolyte powders, such as those sold under brands like Liquid I.V., are heavily promoted as cures for fatigue, headaches, post-exercise dehydration, and above all, hangovers. Market analysts project the global electrolyte powder sector could reach USD 4.6 billion by 2030, as such supplements experience a social media-fueled boom among office workers, students, and fitness enthusiasts alike (grandviewresearch.com). Yet, leading physicians and medical experts caution that the perceived benefits for most healthy adults are both overstated and potentially problematic.

The streets of Los Angeles are increasingly dotted with signs for dedicated stretching studios like StretchLab, Stretch Zone, and StretchMed, part of a nationwide wellness trend fueled by the promise of improved flexibility, pain relief, and athletic recovery. But the growth of so-called “flexology” and the rise of professional “flexologists” has left many wondering whether this new hands-on approach to stretching is worth the hype—and what it actually offers beyond the DIY foam rollers and home routines so familiar to fitness enthusiasts in Thailand and abroad (latimes.com).

As health-conscious consumers around the world seek more convenient and stylish alternatives to daily vitamin pills, “vitamin patches” have emerged as a trendy option promising to deliver essential nutrients through the skin. Yet despite their rising popularity, the latest research and expert opinions highlight that the effectiveness of these chic “sticker vitamins” compared to traditional oral supplements remains in question, raising important considerations for Thai health enthusiasts seeking new ways to support wellbeing.

Cold plunges—also known as ice baths—have swept wellness trends across the globe, from Instagram feeds of urban fitness influencers to the recovery routines of elite athletes. But fresh evidence suggests plunging into icy water may not be the ultimate recovery hack many believe, especially when it comes to building muscle after strength training. A new wave of research, reported by sources such as The Washington Post, is prompting both enthusiasts and health professionals to reevaluate the chilly ritual’s true value (Washington Post).

The Internet’s latest viral wellness obsession—drinking unpasteurized “raw” milk—has fueled a surge in demand worldwide, including on Thai social media platforms, but medical professionals are raising urgent concerns over its serious health risks. With raw milk advocates touting purported nutritional and immunity benefits, global health authorities and food safety experts warn that these claims are not only unproven but mask very real dangers—pathogenic infections, foodborne illness outbreaks, and even life-threatening complications, especially for children and the elderly (BuzzFeed; Wikipedia - Raw milk).

Daily health supplements, consumed by millions worldwide in a bid for better health and vitality, can quietly put the liver and kidneys at considerable risk, according to recent coverage in the Times of India. As more Thais turn to over-the-counter vitamins, protein powders, and herbal capsules influenced by social media trends and wellness marketing, emerging research is raising red flags about their unregulated and excessive use. This news is particularly relevant in Thailand, where the supplement market has seen rapid expansion, with local surveys indicating nearly one in three urban adults take a supplement daily.

A new wave of dental research is exposing the hidden dangers behind some of the most widely endorsed health habits—casting a spotlight on dietary and lifestyle choices that may be undermining oral health despite their “wellness” reputations. Recent guidance from a leading holistic dentist, shared in a widely discussed interview with DailyMail.com, cautions that certain routines—ranging from sipping lemon water to blending green smoothies—could leave Thai readers and global wellness enthusiasts facing an unexpected risk: damage to teeth enamel and a heightened threat of cavities (Daily Mail).

A quirky wellness trend has taken over social media platforms worldwide, with the so-called “fart walk” gaining traction for its digestive and metabolic benefits. The idea, which shot to fame on TikTok, involves taking a gentle stroll after a meal to stimulate digestion, help pass intestinal gas, and moderate blood sugar spikes. The trend—which might induce a giggle with its name—has been met with both public amusement and encouragement from medical professionals, who note it is a surprisingly sound health practice with scientific backing (Healthline, NPR, Economic Times).

A recent wave of consumer interest in collagen peptides has swept through Thailand, with many athletes and wellness enthusiasts hoping these popular supplements can strengthen tendons and prevent injuries. But new research, as highlighted in a recent Barbend article, challenges widely held beliefs about the effectiveness of collagen peptides for increasing tendon thickness—a key marker often associated with tendon health and injury prevention [barbend.com].

The fascination with collagen peptides stems from their biological role as building blocks for connective tissue, skin, and cartilage. In Thailand, where sports like badminton, football, and Muay Thai are widely practiced, tendon injuries are a common concern. Supplement brands have capitalized on this demand, marketing collagen as a solution for joint pain, faster recovery, and even enhanced athletic performance. However, scientific evidence behind some of these claims has been less clear.

A leading American cardiologist has issued a clarion call to cut through the rising tide of pseudoscience and embrace rigorous, evidence-based strategies to extend both the length and quality of human life. In his newly released book “Super Agers: An Evidence-Based Approach to Longevity,” Dr. Eric Topol, founder and director of the Scripps Research Translational Institute, condemns the proliferation of bio-hacking, anti-vaccine conspiracy theories, and unfounded “anti-aging” movements that have gained ground, particularly in the wake of the COVID-19 pandemic [The Guardian].

Green tea, long celebrated in Asian cultures and increasingly popular in Thailand, continues to capture global attention for its wide-ranging health benefits. New research supported by nutritionists and prominent institutions underscores green tea’s potential to positively impact heart health, support cognitive function, and contribute to overall wellness—though evidence remains mixed on some health claims.

For centuries, green tea has been a staple in Thai communities, often enjoyed hot or iced, blending well with local traditions. The recent surge in scientific investigations has added weight to the beverage’s revered medicinal reputation. A review published by the US National Institutes of Health noted that polyphenolic compounds in green tea—particularly catechins—are associated with beneficial effects in prevention of cardiovascular disease, though these findings must still be interpreted with caution due to limitations in the available data (PMC4055352). Another comprehensive review pointed to possible protective effects against a range of ailments, including certain cancers, liver disorders, and heart conditions, but emphasized that most of the results stem from laboratory research or observational studies—not definitive clinical trials (PMC2855614).

Scrolling through TikTok or social media, many Thai readers may have encountered alarming claims asserting that stress-induced cortisol is the main culprit behind stubborn belly fat and unwanted facial changes, often labelled “cortisol belly” and “cortisol face”. However, a recent analysis published by The Conversation dispels much of this online panic, highlighting that the scientific evidence paints a far more nuanced picture and suggesting Thais need not obsess over this hormonal hype.

A fresh wave of research into collagen supplements has sparked considerable debate, questioning the true benefits these products offer for skin and joint health. With Thais increasingly turning to collagen powders, capsules, and drinks promising firmer skin and pain-free movement, the latest evidence raises important questions about whether these popular supplements deliver on their bold claims—or if they’re just another fleeting consumer trend.

Collagen is the most abundant protein in our body, forming a crucial structure for our skin, bones, and joints. As we age, collagen production naturally declines, leading to wrinkles, loose skin, and joint discomfort—ailments that many Thai people, especially those over 40, are eager to combat. It’s common to see collagen products on pharmacy shelves across Thailand, from Bangkok malls to local markets. But does popping a collagen capsule or sipping a strawberry-flavored collagen drink actually slow the aging process or ease joint pain?

As anxiety rates climb globally and among Thais, a centuries-old body part is generating exciting buzz as a modern remedy: the vagus nerve. Touted as the “electrical information superhighway” of the human body, this nerve’s newfound celebrity isn’t just internet hype—it’s also drawing research attention and scrutiny from leading neuroscientists. But can exercising or stimulating the vagus nerve truly help cure anxiety, and what do Thai readers need to know before embracing the trend?