#Workplaceinclusion

A new international campaign launched at the 2025 Cannes Lions Festival is sending a strong message: neurodivergent minds are not a passing trend, but a critical force shaping the future of creativity. The “Beyond the Brief” initiative, helmed by multinational creative agency Havas, aims to radically shift how the creative industries understand, hire, and cultivate neurodivergent talent—emphasizing their potential as essential, not simply included as an act of tokenism. As the global conversation evolves, Thai companies and creative industries are now faced with the question: how can Thailand seize the competitive advantage that embracing neurodiversity offers?

A growing body of research and personal testimony is highlighting the profound impact that uninformed reactions can have when someone discloses their autism, calling for greater sensitivity and awareness, especially as autism diagnoses rise globally and in Thailand. A recent article in Psychology Today titled “Three Things Neurotypicals Should Know About Autism,” published on May 14, 2025, distills key insights from autistic communities that reveal why common but misguided responses can deeply harm relationships and well-being for those on the spectrum (Psychology Today).