#YaaYor

Known in Thailand as “yaa yor” or “yobaan,” the fruit of Morinda citrifolia Linn. bridges centuries of folk tradition with new waves of scientific interest. Once scorned for its pungent aroma and dismissively dubbed the “vomit fruit,” this humble botanical—internationally recognized as noni or Indian mulberry—has roots deeply entwined with local healing wisdom and, increasingly, with modern research into health and disease. As Thailand’s appetite for natural wellness soars, understanding the true character, promise, and limits of yaa yor is as critical as it is fascinating.