#YouthCulture

A new trend is sweeping across South Korea’s youth: personality tests based on the concepts of testosterone and estrogen, labelled as ‘teto’ and ‘egen’, are becoming the latest markers of identity and compatibility, especially among young singles. This hormone-inspired typology is rapidly nudging aside the long-dominant MBTI as the go-to tool for self-understanding, social interaction, and even dating decisions—a phenomenon already echoed by pop culture and social media, and increasingly stirring discussion among experts.

A new wave of research and social commentary is upending long-held assumptions that drinking alcohol is a shortcut to popularity, confidence, or being “cool.” As reflected in a recent reflection piece from Psychology Today titled “I Thought Drinking Made Me Cool. I Was Wrong” (published July 2025), growing numbers of young people, health professionals, and marketing analysts are scrutinizing the links between alcohol, peer pressure, and self-image. As Thai society continues to grapple with its own evolving drinking culture, these insights hold timely lessons for youth, educators, and policymakers alike.

Psychologists have finally cracked the code on what it means to be “cool”—and it turns out, the definition is strikingly universal. New research involving diverse participants from around the globe has identified six core personality traits that make someone universally perceived as cool: extraversion, hedonism, power, adventurousness, openness, and autonomy. This breakthrough challenges the idea that coolness is purely cultural or subjective and provides new insights into how these attributes transcend borders and societies (New York Post, The New York Times).

A new international study has turned a spotlight on the ever-elusive concept of “coolness,” revealing that the quality might be less about trendsetting or attitude, and more about six key personality traits. Published in the Journal of Experimental Psychology: General, this research offers fresh insights not just into pop culture, but also into the ways global media and Western values shape our perceptions—even here in Thailand, where local and global cultures intersect constantly (NYTimes).

A new study highlighted in international media suggests that playing video games, including those featuring violent content, may help in reducing stress—a finding of significance amid growing concerns about digital wellness among Thais. According to a report on TechSpot, the research challenges conventional wisdom that associates violent video games solely with negative psychological effects, instead pointing to their potential role in coping with daily stress.

For years, video gaming—especially games involving graphic violence—has been viewed warily by parents, educators, and policymakers in Thailand, who often cite concerns about aggressive behavior, addiction, and distracted learning. In its latest findings, however, researchers conducted controlled experiments measuring stress levels before and after participants played a range of games, from peaceful puzzles to fast-paced action shooters. The surprising result: players of violent games often experienced stress relief on par with—if not greater than—that seen with non-violent genres.

As the world becomes increasingly unpredictable, a surprising source of emotional comfort has emerged for the younger generation: internet memes. According to recent research highlighted by Psychology Today, the consumption and creation of memes may play a significant role in helping youth cope with negative emotions during challenging times. The study, though international in focus, carries important implications for Thai youth navigating a digital landscape awash with humor, satire, and rapid-fire social commentary.

Imagine this: you’re standing at the top of a concrete bowl that looks like a giant, empty swimming pool. Millions of people are watching. You take a deep breath, push off, and drop in, the roar of the wheels on the concrete filling your ears. For the next 45 seconds, you are a blur of motion, flying into the air, spinning, flipping your board beneath your feet, and grinding along the edges with a shower of sparks. This isn’t just messing around after school—this is the Olympic Games. Skateboarding, once a symbol of counter-culture rebellion, has rolled onto the world’s biggest sporting stage. It’s a sport that’s as much about creative expression as it is about athletic skill. Get ready to learn how this street-born art form became an Olympic spectacle, understand the difference between a “kickflip” and a “grind,” and find out just how athletes are judged when every trick is a masterpiece of personal style.

A new wave of psychological research highlights a compelling connection between narcissism and social networking site addiction, raising concerns about the impact of personality traits on online behavior. As social media platforms continue to play a central role in daily life, this latest study provides critical insight not only for global users but also for Thai society, where smartphone and internet penetration are among the highest in Southeast Asia.

The significance of this finding lies in its ability to explain why certain individuals develop problematic social media habits more readily than others. According to the research, those who exhibit stronger narcissistic personality characteristics are statistically more vulnerable to becoming reliant on platforms such as Facebook, Instagram, and TikTok. The study, published in a peer-reviewed academic journal and summarized by PsyPost, builds on previous knowledge that social media can serve as both a stage for self-promotion and a source of constant validation.

A new study from The University of Texas at Arlington has shed light on how peer pressure and mistaken beliefs about campus drinking culture are fueling risky alcohol consumption among college students—insights that carry significant lessons for university communities around the globe, including Thailand. The research, published in the journal Substance Use & Misuse, finds that students tend to overestimate how much their peers drink, which in turn drives up their own alcohol intake and increases the risk of academic, social, and health consequences. Crucially, the researchers also identified simple strategies that can empower students to resist this pressure and reduce alcohol-related harm, even in environments where heavy drinking feels like the norm (neurosciencenews.com).