#Youthsexuality

A quirky trend is sweeping Thailand and the global internet: Labubu, round-eyed figurines that appear on backpacks, keychains, and in unboxing videos. The craze surged after a K-pop star was seen with a Labubu, turning the toy into a must-have for fans and collectors. Rare versions now command high prices in local and regional markets.

Experts say the Labubu boom is more than a passing fad. A recent analysis points to two driving forces: nostalgia and the thrill of blind-box purchases. Nostalgia taps into memories of oddball toys from childhood, while blind boxes create suspense that can become addictive, especially among younger consumers.